There are so many elements that can affect your website’s search rankings – and now there’s an additional factor to consider: Google recently announced that website security now plays a part in their algorithm.
The Web Solutions Blog
With the growth of Internet marketing platforms, including search engine advertising and social media marketing, there are now more advertising options available to businesses and organizations than ever before. But unfortunately, with this ever-changing and expanding array of options, selecting the right marketing mix can be confusing and time-intensive, and doesn’t always make marketing strategy and development decisions any easier.
What do your customers see when they visit your website?
You probably know the answer to this – at least, as long as your customers are using desktop computers. But what does a customer see when they visit your website using a mobile device?
To put it simply, public relations is a tool you can use to build, manage and maintain a public image for yourself, your company or your organization. When all things are equal, what makes us choose one company or product over another is how we relate to that product or brand.
You've spent the time, money and effort to create a website that gives your organization a virtual presence, supports your overall marketing strategy, and makes it clear to the world that you understand the power of the web as a tool for communicating your message. But when the content on your site appears outdated, it can tell site visitors a different story.