Pay Per Click Advertising

A Direct Line to Your Target Audience

When implemented correctly, pay-per-click advertising can provide a more immediate response to any site's marketing initiatives. Web Solutions goes beyond the basics of simply establishing these types of dynamic campaigns. We monitor all of our pay for placement campaigns to ensure that each client is utilizing their budget efficiently and effectively while getting tangible results.

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Campaign Research & Planning

Using client generated market information as a guide, our team researches keywords, possible budgets, current market saturation and realistic potential for success. Should specific industries and/or keywords seem unrealistic, we will attempt to develop smaller, alternate campaigns that can still provide the client with desired, directed traffic.

Copywriting

Our seasoned staff works with the client to develop online ad copy that is reflective of the business, provides innate "hooks" for potential visitors, and stays within the predefined confines of third party vendors.

Campaign & Bid Management

Where many do-it-yourselfers fail is in successfully managing the campaign to ensure that it is attaining the desired goals within budget. Web Solutions continually monitors each campaign, identifying its strengths and weaknesses and dynamically adapting the campaign for continued success. We also review current bid prices to ensure that budgets are not being expended unnecessarily, giving each client the biggest bang for their buck. Should campaign data look skewed, we can research the possibility of fraudulent click-throughs and attempt to minimize the unwanted "noise" that a campaign can generate.

Conversion Tracking

To ultimately gauge return on investment for any campaign, Exposure.com utilizes a variety of conversion tracking tools, both with third parties and through custom applications. These tracking tools are the best indicator of effectively a client's dollars are being spent and how satisfactory the return on investment is--whether it is for a single service or an entire online store of products.