Web Solutions Logo

In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

The New Information Revolution

The New Information Revolution

Mobile internet is rapidly gaining market share and the launches of Apple’s iPhone and Google’s Android are revolutionizing the way the world gathers and uses information by putting the full power of the web in the palm of the user’s hand, like no previous device could.

Read More

Email Etiquette: What to Know Before You Hit "Send"

Email Etiquette: What to Know Before You Hit "Send"

Solid communication is a necessary tenet for building good relationships with your clients. If one of your company's goals is to generate more positive responses from your email efforts, it may be time to examine exactly what you're sending them when you hit "send." Here are some ground rules for e-communicating you should be sure to follow, whether you are sending to 1 or 10,001. The right email can make all the difference, especially when they represent the integrity of your organization.

Read More

Show and Tell: Illustrating Your Story with Web Video

Online video can be an impactful way to demonstrate products, tell your company’s story, and recruit new employees. If you decide to take it on, you must commit to its proper execution, keeping in mind that it is just another communications vehicle and should support your overall marketing strategy.

Read More

Branding in the Age of Social Media

Branding in the Age of Social Media

A brand is a customer experience represented by a collection of images and ideas. Brand recognition and loyalty are created by a customer’s accumulation of experiences with a specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.

Read More

Dress for Success: Reinforcing Brand Through Design

Dress for Success: Reinforcing Brand Through Design

Your website is likely to be the public's first experience with your brand so it is important that you seize the opportunity to deliver on your brand promise – making sure that what they see, what they read, and what they feel is consistent with your overall brand.

Read More

Building a Successful Blogging Strategy

Building a Successful Blogging Strategy

A blog is an online journal, usually written by an individual that typically includes thoughts, opinions or commentary on a particular topic, often with a collection of links to related items on the web. They are increasingly used by business professionals as a way to publish their thoughts directly, without the intervention of an editor.

Read More

Executing a Social Media Strategy

Executing a Social Media Strategy

Social networks are a powerful medium to reach millions of potential customers, but not every network is right for every business. Choosing the right network and developing a successful strategy are paramount to successfully delivering your message.

Read More

Catch, Release, Repeat: Re-engaging Your Client Base

Catch, Release, Repeat: Re-engaging Your Client Base

The web is an extremely powerful tool for communication. Available 24/7 and as information-rich as you make it, a website can be the most important step you take in marketing to new audiences. But what about the clients that you already have? If someone has bought your product or service in the past, what can you do to get them back to your site and/or get them interested in you again? This is where a smart and strategically planned email marketing campaign comes in. Executed well, it can make sense for virtually any organization.

Read More

Go Green to Save Green

Go Green to Save Green

Web Solutions encourages its clients to celebrate Earth Day throughout the year. Marketing via the Internet provides organizations with an ideal opportunity for minimizing costs and reducing the consumption of other materials.

Read More