There’s no denying it: marketing automation is hot. But for every marketer who's comfortable using it, there are probably three who are totally intimidated by the term. Once you understand what it is and how to use it, however, it can transform your business.
You've spent the time, money and effort to create a robust website that provides valuable content to your visitors. But when you don't keep that site stocked with fresh content, it can start to look stale and out of touch, and your search rankings can slip. Here's how you can keep your content cutting-edge with minimal time and effort.
Email is one of the most effective marketing channels, but because there’s almost infinite room for variety it can be difficult to determine what works for your business. Split testing can help you fine-tune your email strategy to maximize its effectiveness.
The social media universe is a big, big place, filled with many, many people (2.2 billion worldwide), some of whom you would love to have as customers. So how do you find the right ones and make them yours? Social media advertising is one way, but you can also build a robust social media audience just by knowing and interacting with your target audience. Here’s how.
Business-to-Consumer (B2C) marketers can build their brands with catchy slogans or buzzworthy campaigns. The branding process is more complex in the Business-to-Business (B2B) world—but every bit as important.
Your company probably has a mission statement, hopefully a brand personality and brand values, maybe a vision statement and a brand promise. But does it have a brand purpose? Increasingly, brand purpose is becoming a more important, and more common, way to set your business apart from the competition.
So you’re redoing your website, launching a blog, or refining your marketing message and you want to make sure your online content is up to snuff. Great idea! But you probably already have some content on your website—how do you determine what content you have and what needs to be updated or created? That’s where a content audit comes in. A content audit should be the first step in your content strategy, because you can’t know what you need until you know what you have.
A website redesign can be a game-changer for your business, but it can also take significant resources in time and money, so it’s not a decision to be made lightly. The average lifespan of a well-designed website is 3 to 7 years, but time alone shouldn’t be the main reason for a redesign. That decision should depend less on trends and more on whether your audience is effectively engaging with your site. Here are some good reasons to consider a website redesign and how to determine if they apply to you.