Which Social Media Channels Should Your Business Be Using?
There are more than 4.6 billion active social media users worldwide, and more and more businesses are recognizing the vast potential social media offers to reach their audiences.
In the Know – the Exposure Blog
We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
How to Use Online Surveys to Increase Customer Loyalty
Do you know what your customers want? Online habits and preferences have changed over the past couple years, and customer surveys are one of the best ways to understand your audience so you can better meet their needs and convert them into loyal customers.
13 Ways to Get More Likes, Comments, Shares and Views on Your YouTube Videos
Every day, people watch almost 5 billion videos on YouTube. If you're a small business trying to get more views and engagement on your YouTube videos, that’s a lot of competition. The good news is, more than 122 million people watch videos on YouTube daily, and their appetite for videos is only growing.
Which Google Ranking Factors Matter Most in 2022
There are almost 2 billion websites on the internet, and every day Google receives more than 5.6 billion searches from people looking to find just the right content from among all those sites.
How to Map the Customer Journey on Your Website
Do you know how your customers are using your website? Website analytics can give you some information, but the best way to develop a holistic understanding of what customers experience when using your website is to create a customer journey map.
How to Choose the Right Social Media Platform to Reach Your Target Audience
Having an active social media presence should be a priority for your business, but how do you decide which social media platform to focus on?
10 Ways to Improve Your Website Performance
With more people online than ever before, your website is the best way to get new traffic, nurture relationships with your existing customers, and promote your brand. But what if your website isn’t performing up to expectations? Check this list of possible problems and how to fix them so that you can get your website back on track.
How to Conduct a Social Media Audit
Is your social media marketing strategy working? The fastest way to find out is with a social media audit. A social media audit will give you a comprehensive overview of all your social media marketing efforts, enable you to keep track of key information and performance, and help you identify opportunities for improvement.
Are You Making These 5 Common Content Mistakes?
There’s no question that content marketing works. According to Demand Metric, content marketing costs 62% less than traditional marketing and generates three times as many leads. But like any type of marketing, content marketing needs to be executed correctly in order to be effective, and several pitfalls can keep your content from reaching its full potential. Make sure your content marketing isn’t guilty of any of these key mistakes.
Should You Rebrand Your Business? Here’s How to Decide
Maybe you’re feeling like making a new start. Or maybe imagining a post-pandemic world has you reassessing your brand identity and business goals. Whatever your reason, you may be thinking it’s a good time for a rebrand.