Another year has come to an end, and with it another holiday shopping season. Did your ecommerce site perform optimally, or is there room for improvement? Make it a New Year’s resolution to take a good look at your ecommerce site and see if it offers the best possible shopping experience. Because the better the experience, the higher the conversion rate. Here’s what your site needs to stand out from the ecommerce crowd.
What if someone entered a question in the Google search box, and Google selected your website to provide the answer? That scenario happens to websites every day with the Google Answer Box, also known as featured snippets.
If you have a website, you’ve probably heard of SSL or HTTPS—an internet communication protocol that adds an extra layer of security to the standard HTTP connection. Though it has been around for more than 20 years, until recently it was used mainly by websites that handle sensitive data such as credit card information. Now, however, all websites are being encouraged to adopt SSL / HTTPS.
When it comes to your website, you’d think your About page would be the easiest thing to write. After all, it’s all about you! Unfortunately, it’s often given a lot less attention than the rest of the site, which is a lost opportunity to forge a strong connection with your audience. Here’s how to create an About page that makes a lasting impression.
When it comes to marketing, inbound is in. Inbound marketing generates 54% more leads than paid marketing and costs 62% less per lead. For smaller businesses with limited marketing budgets, inbound is even more effective—84% of small businesses focus primarily on inbound marketing. Here's how to use inbound to build your business.
Do you know where your customers are coming from? With more and more people using their smartphones to find local businesses, chances are the next person who walks through your door has already looked up your business online.
There are now more mobile devices than desktops accessing the internet. That means if your website isn’t mobile-friendly, you’re already at a serious disadvantage, and it will only get worse. Here are three reasons you need a mobile-friendly site.
If you’ve ever visited a website and seen a strangely familiar face, you’re not alone. Many websites use stock photos, because they’re easy and relatively cheap (or even free). But they’re also impersonal, overused, and don’t represent your brand.