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In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

Why Measuring Your Marketing Is More Important Than Ever

Why Measuring Your Marketing Is More Important Than Ever

There was a time when marketing was more art than science. With no real way to tell whether a snazzy brochure, a cute jingle or a striking logo actually generated business, marketers used to rely on their gut about what was working, with very little data to back those feelings up.

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How to Create A Great Manufacturing Website

How to Create A Great Manufacturing Website

As a manufacturing company, you need a website that clearly exhibits your innovation and technological expertise to inspire prospects to contact to your sales team. Whether you’re designing a new website or making user-focused updates to your existing site, these tips will help you turn your website into a powerful marketing tool.

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The Totally Non-Terrifying Guide to Marketing Automation

The Totally Non-Terrifying Guide to Marketing Automation

There’s no denying it: marketing automation is hot. But for every marketer who's comfortable using it, there are probably three who are totally intimidated by the term. Once you understand what it is and how to use it, however, it can transform your business.

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Improve Your SEO in 5 Steps

Improve Your SEO in 5 Steps

Let’s be honest: search engine optimization (SEO) is a complicated topic. Most people understand its importance, but few are confident it is being executed as effectively as possible. 

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6 Ways to Create Fresh Content in Minutes A Day

6 Ways to Create Fresh Content in Minutes A Day

You've spent the time, money and effort to create a robust website that provides valuable content to your visitors. But when you don't keep that site stocked with fresh content, it can start to look stale and out of touch, and your search rankings can slip. Here's how you can keep your content cutting-edge with minimal time and effort.

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Creating Effective Email Split Tests

Creating Effective Email Split Tests

Email is one of the most effective marketing channels, but because there’s almost infinite room for variety it can be difficult to determine what works for your business. Split testing can help you fine-tune your email strategy to maximize its effectiveness.

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