Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet. With consumers increasingly using online reviews to make purchasing decisions, your online reputation can make or break your business. Here’s how to use online reputation management to present your company in the most positive light.
When it comes to your website, you’d think your About page would be the easiest thing to write. After all, it’s all about you! Unfortunately, it’s often given a lot less attention than the rest of the site, which is a lost opportunity to forge a strong connection with your audience. Here’s how to create an About page that makes a lasting impression.
As a company, what you say is important, but how you say it can be the difference between generic information and a strong, focused brand that strikes a chord with your target audience.
Your company probably has a mission statement, hopefully a brand personality and brand values, maybe a vision statement and a brand promise. But does it have a brand purpose? Increasingly, brand purpose is becoming a more important, and more common, way to set your business apart from the competition.
In today’s marketing world, web is the most effective solution for efficiently getting a message out to the masses. But still, nothing quite measures up to the tangible and personal experience of holding and reading a well-executed printed work.
A brand is a customer experience represented by a collection of images and ideas. Brand recognition and loyalty are created by a customer’s accumulation of experiences with a specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.