What if someone entered a question in the Google search box, and Google selected your website to provide the answer? That scenario happens to websites every day with the Google Answer Box.
When it comes to your website, you’d think your About page would be the easiest thing to write. After all, it’s all about you! Unfortunately, it’s often given a lot less attention than the rest of the site, which is a lost opportunity to forge a strong connection with your audience. Here’s how to create an About page that makes a lasting impression.
Content can be a crucial way of increasing sales, establishing brand awareness, and generating new leads for your manufacturing company.
When it comes to marketing, inbound is in. Inbound marketing generates 54% more leads than paid marketing and costs 62% less per lead. For smaller businesses with limited marketing budgets, inbound is even more effective—84% of small businesses focus primarily on inbound marketing. Here's how to use inbound to build your business.
As a company, what you say is important, but how you say it can be the difference between generic information and a strong, focused brand that strikes a chord with your target audience.
Webinars are one of the most powerful and cost-effective ways to reach your audience. According to the Content Marketing Institute webinars are the second-most effective marketing tactic for B2B businesses (after in-person events), and a survey by ReadyTalk showed 20%-40% of webinar attendees turn into qualified leads.
You've spent the time, money and effort to create a robust website that provides valuable content to your visitors. But when you don't keep that site stocked with fresh content, it can start to look stale and out of touch, and your search rankings can slip. Here's how you can keep your content cutting-edge with minimal time and effort.