Content Marketing

12 Reasons Your Company Needs a Blog

12 Reasons Your Company Needs a Blog

A company blog is one of the most compelling and cost-effective ways to reach your audience. Here are a dozen reasons to start a company blog or make the blog you currently have a priority.

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Digital Marketing Must-Haves for 2017

Digital Marketing Must-Haves for 2017

Happy New Year! Now that the ball has dropped, it's time to make sure you're not dropping the ball with your marketing plans. Here's what you should have in your marketing toolkit for 2017.

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How to Create a Great About Page (And Why It’s Important)

How to Create a Great About Page (And Why It’s Important)

When it comes to your website, you’d think your About page would be the easiest thing to write. After all, it’s all about you! Unfortunately, it’s often given a lot less attention than the rest of the site, which is a lost opportunity to forge a strong connection with your audience. Here’s how to create an About page that makes a lasting impression.

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5 Ways to Win More Customers with Inbound Marketing

5 Ways to Win More Customers with Inbound Marketing

When it comes to marketing, inbound is in. Inbound marketing generates 54% more leads than paid marketing and costs 62% less per lead. For smaller businesses with limited marketing budgets, inbound is even more effective—84% of small businesses focus primarily on inbound marketing. Here's how to use inbound to build your business.

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6 Ways to Create Fresh Content in Minutes A Day

6 Ways to Create Fresh Content in Minutes A Day

You've spent the time, money and effort to create a robust website that provides valuable content to your visitors. But when you don't keep that site stocked with fresh content, it can start to look stale and out of touch, and your search rankings can slip. Here's how you can keep your content cutting-edge with minimal time and effort.

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