Search engine optimization (SEO) used to be fairly straightforward. Figure out what keywords people are using when searching for something related to your site, then make sure you use those keywords in your website content.
But the way people use the internet is changing, and SEO is changing and expanding to accommodate the different ways people are searching for information online. To make sure those searchers find you, make sure your site is optimized for these three search types.
With Google tweaking its algorithms almost 600 times a year, it’s hard to be 100% sure you’re using the latest SEO best practices on your site. You could be inadvertently making SEO mistakes that could cost you traffic, conversions, and revenue. Here are 15 SEO mistakes that could be hurting your site's performance, and how to fix them.
Creating valuable content for your target audiences is a great way to promote your thought leadership, improve search engine rankings, and attract and retain customers. But creating content is just the first step—getting that content in front of your audience is just as important, if not more so. After all, your content won’t do you any good if no one sees it. Here’s how to make sure your content gets seen.
Using your employees in photos and videos—in everything from social posts to annual reports to product demonstration videos—is a great way to show your company’s personality. But using photos or other personal representations of your employees might get you into trouble if you don’t understand the risks and take steps to protect yourself.
It may seem like Twitter is getting all the action these days, but social media users spend more time on YouTube than any other social media platform. Despite YouTube's popularity, only 6% of small businesses have a YouTube channel according to the 2017 American Express OPEN Small Business Monitor. Here’s what you need for a successful YouTube channel to promote your brand and build your business.
Here at Web Solutions, we build countless websites. All of them have different designs and functionality, but most have four behind-the-scenes elements that we recommend including on every site. They're not flashy, but they're important. Here’s what they are and why we include them.
Here at Web Solutions, we make it a priority to use our blog to share our marketing knowledge with our clients, and the world in general. Anyone is welcome (encouraged!) to link to our blogs, but the bottom line is that the content we create belongs to us.
Successful content involves more than just finding the right topics and choosing the perfect words. To be effective, content must not only be interesting and well-written, it must offer a good user experience as well. Here’s how to make sure your content is delivering an excellent experience for your readers.