Successful content involves more than just finding the right topics and choosing the perfect words. To be effective, content must not only be interesting and well-written, it must offer a good user experience as well. Here’s how to make sure your content is delivering an excellent experience for your readers.
Video can bring your company, mission, products and services to life in an attention-grabbing way. To maximize the effectiveness of your online videos, follow these key guidelines.
Why use video? Videos get attention, help you increase website traffic, entice users to stay longer, and drive the sales process.
You started a company blog because you know all the great business benefits of blogging and all the real results that successful blogging can bring. Great job! Now, how do you make sure your company blog delivers those results and keeps customers coming back for more?
What if someone entered a question in the Google search box, and Google selected your website to provide the answer? That scenario happens to websites every day with the Google Answer Box, also known as featured snippets.
When it comes to your website, you’d think your About page would be the easiest thing to write. After all, it’s all about you! Unfortunately, it’s often given a lot less attention than the rest of the site, which is a lost opportunity to forge a strong connection with your audience. Here’s how to create an About page that makes a lasting impression.
Content can be a crucial way of increasing sales, establishing brand awareness, and generating new leads for your manufacturing company.