You started a company blog because you know all the great business benefits of blogging and all the real results that successful blogging can bring. Great job! Now, how do you make sure your company blog delivers those results and keeps customers coming back for more?
When it comes to your website, you’d think your About page would be the easiest thing to write. After all, it’s all about you! Unfortunately, it’s often given a lot less attention than the rest of the site, which is a lost opportunity to forge a strong connection with your audience. Here’s how to create an About page that makes a lasting impression.
When it comes to marketing, inbound is in. Inbound marketing generates 54% more leads than paid marketing and costs 62% less per lead. For smaller businesses with limited marketing budgets, inbound is even more effective—84% of small businesses focus primarily on inbound marketing. Here's how to use inbound to build your business.