You've spent the time, money and effort to create a robust website that provides valuable content to your visitors. But when you don't keep that site stocked with fresh content, it can start to look stale and out of touch, and your search rankings can slip. Here's how you can keep your content cutting-edge with minimal time and effort.
So you’re redoing your website, launching a blog, or refining your marketing message and you want to make sure your online content is up to snuff. Great idea! But you probably already have some content on your website—how do you determine what content you have and what needs to be updated or created? That’s where a content audit comes in. A content audit should be the first step in your content strategy, because you can’t know what you need until you know what you have.
The first step into content marketing is often a blog. According to a 2016 study by the Content Marketing Institute, blogs are used by 81% of B2B companies and 77% of B2C. While blogs can be an extremely effective method of sharing information, connecting with customers, and driving traffic to your website, they aren’t the only way. Here are some other content formats to consider:
Almost every company is trying to use content marketing—to promote thought leadership, for search engine optimization, and to attract and retain customers. But content marketing is like singing—everyone does it, but very few are really good at it.
It happens all the time. Although Web Solutions offers a full complement of content creation and marketing services, many of our clients want to write their own content. So they go back to their offices to write and we go back to ours to wait …. and wait … and wait. As any writer will tell you, it’s not so easy!
By now you probably know what content marketing is. If not, here’s the short version: content marketing is a marketing strategy focused on creating and distributing valuable content to potential and existing customers. It can include everything from blog posts to videos, whitepapers to webinars; and can be distributed via email, published on a website, uploaded to a content management system, or posted on social media platforms.
If you’re in charge of the company blog, you know it can be challenging to come up with interesting content and present it in a way that will make your customers keep coming back for more of your insights.
In order to anticipate the next big thing, marketers and brands alike need to embrace this year’s most powerful digital trends. From technological advancements to changing consumer behaviors, there’s a lot to consider when developing your 2015 marketing strategy. Start the year off strong with digital marketing tactics that will keep your business ahead of the curve.