It happens all the time. Although Web Solutions offers a full complement of content creation and marketing services, many of our clients want to write their own content. So they go back to their offices to write and we go back to ours to wait …. and wait … and wait. As any writer will tell you, it’s not so easy!
By now you probably know what content marketing is. If not, here’s the short version: content marketing is a marketing strategy focused on creating and distributing valuable content to potential and existing customers. It can include everything from blog posts to videos, whitepapers to webinars; and can be distributed via email, published on a website, uploaded to a content management system, or posted on social media platforms.
In order to anticipate the next big thing, marketers and brands alike need to embrace this year’s most powerful digital trends. From technological advancements to changing consumer behaviors, there’s a lot to consider when developing your 2015 marketing strategy. Start the year off strong with digital marketing tactics that will keep your business ahead of the curve.
To put it simply, public relations is a tool you can use to build, manage and maintain a public image for yourself, your company or your organization. When all things are equal, what makes us choose one company or product over another is how we relate to that product or brand.
As Internet marketers, we’re always searching for the latest and greatest techniques for spreading awareness and brand recognition. When you consider adding or expanding your reach with video, your video development strategy should include more than just the content of the video itself – it should also focus on the following elements:
Online video can be an impactful way to demonstrate products, tell your company’s story, and recruit new employees. If you decide to take it on, you must commit to its proper execution, keeping in mind that it is just another communications vehicle and should support your overall marketing strategy.