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Content Marketing

How to Be a Great Content Marketer

How to Be a Great Content Marketer

Almost every company is trying to use content marketing—to promote thought leadership, for search engine optimization, and to attract and retain customers. But content marketing is like singing—everyone does it, but very few are really good at it.

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Why DIY Website Content is a Bad Idea

Why DIY Website Content is a Bad Idea

It happens all the time. Although Web Solutions offers a full complement of content creation and marketing services, many of our clients want to write their own content. So they go back to their offices to write and we go back to ours to wait …. and wait … and wait. As any writer will tell you, it’s not so easy!

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8 Ways Content Marketing Can Deliver Real Results

8 Ways Content Marketing Can Deliver Real Results

By now you probably know what content marketing is. If not, here’s the short version: content marketing is a marketing strategy focused on creating and distributing valuable content to potential and existing customers. It can include everything from blog posts to videos, whitepapers to webinars; and can be distributed via email, published on a website, uploaded to a content management system, or posted on social media platforms.

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What is Content Marketing?

What is Content Marketing?

If you’re writing company blog posts, sending email blasts, and posting useful information on Facebook and LinkedIn, you’re already engaging in basic content marketing principles.

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How to Write a Successful Company Blog

How to Write a Successful Company Blog

If you’re in charge of the company blog, you know it can be challenging to come up with interesting content and present it in a way that will make your customers keep coming back for more of your insights.

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Digital Marketing Trends for 2015

Digital Marketing Trends for 2015

In order to anticipate the next big thing, marketers and brands alike need to embrace this year’s most powerful digital trends. From technological advancements to changing consumer behaviors, there’s a lot to consider when developing your 2015 marketing strategy. Start the year off strong with digital marketing tactics that will keep your business ahead of the curve.

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PR in Minutes a Day

PR in Minutes a Day

To put it simply, public relations is a tool you can use to build, manage and maintain a public image for yourself, your company or your organization. When all things are equal, what makes us choose one company or product over another is how we relate to that product or brand.

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Best Practices for Video Marketing

Best Practices for Video Marketing

As Internet marketers, we’re always searching for the latest and greatest techniques for spreading awareness and brand recognition. When you consider adding or expanding your reach with video, your video development strategy should include more than just the content of the video itself – it should also focus on the following elements:

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Show and Tell: Illustrating Your Story with Web Video

Online video can be an impactful way to demonstrate products, tell your company’s story, and recruit new employees. If you decide to take it on, you must commit to its proper execution, keeping in mind that it is just another communications vehicle and should support your overall marketing strategy.

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