A website redesign can be a game-changer for your business, but it can also take significant resources in time and money, so it’s not a decision to be made lightly. The average lifespan of a well-designed website is 3 to 7 years, but time alone shouldn’t be the main reason for a redesign. That decision should depend less on trends and more on whether your audience is effectively engaging with your site. Here are some good reasons to consider a website redesign and how to determine if they apply to you.
In today’s marketing world, web is the most effective solution for efficiently getting a message out to the masses. But still, nothing quite measures up to the tangible and personal experience of holding and reading a well-executed printed work.
Web design is a fast-moving field, and this year's new design trends, best-practices and technology advances will create an online landscape so visually modern that even the least savvy visitor will stand up and take notice. Here's what you'll see if you decide to give your site a fresh look for 2016.
Beautiful websites do little if not designed for the people using them. With over 86 billion web pages, it’s easy for users to get frustrated when trying to find the information or products they’re searching for.
If you’re in the process of redesigning your company’s website or marketing materials, now is the perfect time to review your logo, too. A good logo is timeless, but even the most iconic brands need some tweaking over the years.
Recently Google announced updates to their search algorithm and Search Engine Results Pages (SERP) in strong support of mobile-friendly websites, making it more difficult for non-optimized sites to be found and clicked on mobile devices.
Mobile internet is rapidly gaining market share and the launches of Apple’s iPhone and Google’s Android are revolutionizing the way the world gathers and uses information by putting the full power of the web in the palm of the user’s hand, like no previous device could.