Email isn’t the hot new thing in digital marketing, but it still delivers better results than any other marketing channel. In a 2016 survey by Ascend2, top marketing professionals named email as the most effective online tactic for lead generation, and with a return of $44 for every $1 spent, email has the highest ROI (return on investment) of any marketing channel. Here are the essentials your email marketing campaign needs to succeed.
We’ve all heard about big companies being hacked (Sony, Verizon, HBO), but cyber criminals are increasingly targeting small businesses with scams that don’t involve hacking at all—instead, they use fraudulent emails to fool you into doing the work for them. Here are three of the top email threats for small businesses, and how to guard against them.
When it comes to marketing, email rules. Studies show email is the best way to build brand awareness, acquire new customers, and get the most bang for your marketing buck. But like all marketing, you’ll be more successful if you know what you’re doing. To get the most out of your email marketing campaigns, avoid these common pitfalls.
When it comes to marketing, inbound is in. Inbound marketing generates 54% more leads than paid marketing and costs 62% less per lead. For smaller businesses with limited marketing budgets, inbound is even more effective—84% of small businesses focus primarily on inbound marketing. Here's how to use inbound to build your business.
Marketing for manufacturers used to mean trade shows, conferences, print catalogs, and an entry in the "big green books." Today, as more and more potential clients turn to the internet for research before making a purchase decision, digital marketing is an essential component of every manufacturer’s overall marketing strategy. Even if you already have a strong presence in your vertical, effective digital marketing can take your success to the next level.
There’s no denying it: marketing automation is hot. But for every marketer who's comfortable using it, there are probably three who are totally intimidated by the term. Once you understand what it is and how to use it, however, it can transform your business.
Email is one of the most effective marketing channels, but because there’s almost infinite room for variety it can be difficult to determine what works for your business. Split testing can help you fine-tune your email strategy to maximize its effectiveness.
Anyone who has done email marketing has agonized over the question of how often they should be sending emails. People do want to receive them—in a survey by MarketingSherpa, 60% of consumers said they wanted to receive updates and promotions via email, the most preferred method. But if you send too many, your customers might get annoyed and stop reading them or unsubscribe. Send too few and you could lose revenue and your customers’ attention. So what’s the right number?
The email subject line is one of the most powerful tools in your marketing arsenal, and one of the most difficult to master. Not only are there many factors to consider, success rates vary wildly based on your audience, content and time and day of send. There’s no universal foolproof method for crafting the perfect subject line, but these guidelines will give you a solid starting point.