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Email Marketing

Creating Effective Email Split Tests

Creating Effective Email Split Tests

Email is one of the most effective marketing channels, but because there’s almost infinite room for variety it can be difficult to determine what works for your business. Split testing can help you fine-tune your email strategy to maximize its effectiveness.

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Finding Your Frequency: How Often to Send Emails

Finding Your Frequency: How Often to Send Emails

Anyone who has done email marketing has agonized over the question of how often they should be sending emails. People do want to receive them—in a survey by MarketingSherpa, 60% of consumers said they wanted to receive updates and promotions via email, the most preferred method. But if you send too many, your customers might get annoyed and stop reading them or unsubscribe. Send too few and you could lose revenue and your customers’ attention. So what’s the right number?

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Subject Line Hacks to Get Your Emails Opened

Subject Line Hacks to Get Your Emails Opened

The email subject line is one of the most powerful tools in your marketing arsenal, and one of the most difficult to master. Not only are there many factors to consider, success rates vary wildly based on your audience, content and time and day of send. There’s no universal foolproof method for crafting the perfect subject line, but these guidelines will give you a solid starting point.

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11 Tips for Creating Compelling Email Newsletters

11 Tips for Creating Compelling Email Newsletters

You have great products, important information, valuable tips, excellent deals. How do you get that information to your audience? An email newsletter can be a great way to communicate with your customers, drive traffic to your site, and increase conversions. But all email newsletters are not created equal. Here are 11 tips to help yours stand out in the inbox.

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Digital Marketing Trends for 2015

Digital Marketing Trends for 2015

In order to anticipate the next big thing, marketers and brands alike need to embrace this year’s most powerful digital trends. From technological advancements to changing consumer behaviors, there’s a lot to consider when developing your 2015 marketing strategy. Start the year off strong with digital marketing tactics that will keep your business ahead of the curve.

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Email Etiquette: What to Know Before You Hit "Send"

Email Etiquette: What to Know Before You Hit "Send"

Solid communication is a necessary tenet for building good relationships with your clients. If one of your company's goals is to generate more positive responses from your email efforts, it may be time to examine exactly what you're sending them when you hit "send." Here are some ground rules for e-communicating you should be sure to follow, whether you are sending to 1 or 10,001. The right email can make all the difference, especially when they represent the integrity of your organization.

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Catch, Release, Repeat: Re-engaging Your Client Base

Catch, Release, Repeat: Re-engaging Your Client Base

The web is an extremely powerful tool for communication. Available 24/7 and as information-rich as you make it, a website can be the most important step you take in marketing to new audiences. But what about the clients that you already have? If someone has bought your product or service in the past, what can you do to get them back to your site and/or get them interested in you again? This is where a smart and strategically planned email marketing campaign comes in. Executed well, it can make sense for virtually any organization.

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Go Green to Save Green

Go Green to Save Green

Web Solutions encourages its clients to celebrate Earth Day throughout the year. Marketing via the Internet provides organizations with an ideal opportunity for minimizing costs and reducing the consumption of other materials.

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