Search Marketing: SEO and PPC

15 SEO Mistakes You're Probably Making, and How to Fix Them

15 SEO Mistakes You're Probably Making, and How to Fix Them

With Google tweaking its algorithms almost 600 times a year, it’s hard to be 100% sure you’re using the latest SEO best practices on your site. You could be inadvertently making SEO mistakes that could cost you traffic, conversions, and revenue. Here are 15 SEO mistakes that could be hurting your site's performance, and how to fix them.

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Which Type of Digital Advertising Is Right For Your Business?

Which Type of Digital Advertising Is Right For Your Business?

Marketers in the United States will spend almost $120 billion on digital marketing by 2021, and a large chunk of that will be spent on digital advertising. Digital advertising is one of the fasting growing types of digital marketing: spending on digital advertising surpassed TV ad spending in 2016, and 65% of marketing leaders were planning to increase spending on digital advertising this year.

There are multiple options for digital advertising spend—here’s how to decide which is best for your business.

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7 Tips for Super-Effective Online Reputation Management

7 Tips for Super-Effective Online Reputation Management

Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet. With consumers increasingly using online reviews to make purchasing decisions, your online reputation can make or break your business. Here’s how to use online reputation management to present your company in the most positive light.

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Why Your Small Business Needs PPC

Why Your Small Business Needs PPC

Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.

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Digital Marketing Must-Haves for 2017

Digital Marketing Must-Haves for 2017

Happy New Year! Now that the ball has dropped, it's time to make sure you're not dropping the ball with your marketing plans. Here's what you should have in your marketing toolkit for 2017.

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How to Turn Local Searches Into Customers for Free

How to Turn Local Searches Into Customers for Free

Do you know where your customers are coming from? With more and more people using their smartphones to find local businesses, chances are the next person who walks through your door has already looked up your business online.

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3 Reasons You Need a Mobile-Friendly Site. Now.

3 Reasons You Need a Mobile-Friendly Site. Now.

There are now more mobile devices than desktops accessing the internet. That means if your website isn’t mobile-friendly, you’re already at a serious disadvantage, and it will only get worse. Here are three reasons you need a mobile-friendly site.

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