Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet. With consumers increasingly using online reviews to make purchasing decisions, your online reputation can make or break your business. Here’s how to use online reputation management to present your company in the most positive light.
Do you know where your customers are coming from? With more and more people using their smartphones to find local businesses, chances are the next person who walks through your door has already looked up your business online.
There are now more mobile devices than desktops accessing the internet. That means if your website isn’t mobile-friendly, you’re already at a serious disadvantage, and it will only get worse. Here are three reasons you need a mobile-friendly site.
Marketing for manufacturers used to mean trade shows, conferences, print catalogs, and an entry in the "big green books." Today, as more and more potential clients turn to the internet for research before making a purchase decision, digital marketing is an essential component of every manufacturer’s overall marketing strategy. Even if you already have a strong presence in your vertical, effective digital marketing can take your success to the next level.
Google has eliminated AdWords from the right-hand side of Search Engine Results Pages (SERPs), and from now on will be displaying ads only at the top and bottom of pages. The new layout, which Google has been testing since 2010, was fully implemented on February 22.
Is your website perfect? If your answer is “no” or “I’m not sure,” wouldn’t it be great to have some tools at your disposal so you can see how your site performs in various categories and what could be improved? Managing a website is a multifaceted job, but sometimes a quick snapshot can help you see the big picture. All of these tools are fast and free, and none require that you submit any information about your business (aside from your website URL), create an account or sign up for a free trial. They cover a wide range of topics and needs, but all offer key information about your website and recommendations for improvements.