Google has eliminated AdWords from the right-hand side of Search Engine Results Pages (SERPs), and from now on will be displaying ads only at the top and bottom of pages. The new layout, which Google has been testing since 2010, was fully implemented on February 22.
Is your website perfect? If your answer is “no” or “I’m not sure,” wouldn’t it be great to have some tools at your disposal so you can see how your site performs in various categories and what could be improved? Managing a website is a multifaceted job, but sometimes a quick snapshot can help you see the big picture. All of these tools are fast and free, and none require that you submit any information about your business (aside from your website URL), create an account or sign up for a free trial. They cover a wide range of topics and needs, but all offer key information about your website and recommendations for improvements.
What does the world of digital marketing hold for 2016? It’s going to be an exciting year, with such an abundance of new and expanded opportunities that marketing executives surveyed by Gartner Group said they expect marketing spend to increase 10% in 2016.
How do your customers search for you? You may be top-ranked in Google and Bing, but what about Siri? According to a 2015 report by Pew Research, 64 percent of Americans now own a smartphone. As smartphone use continues to increase and voice search gets smarter, more and more people looking for local business recommendations are turning to Siri rather than a Web search engine, and if you don’t know how Siri’s search works, you could be missing out on valuable opportunities.
Recently Google announced updates to their search algorithm and Search Engine Results Pages (SERP) in strong support of mobile-friendly websites, making it more difficult for non-optimized sites to be found and clicked on mobile devices.
In order to anticipate the next big thing, marketers and brands alike need to embrace this year’s most powerful digital trends. From technological advancements to changing consumer behaviors, there’s a lot to consider when developing your 2015 marketing strategy. Start the year off strong with digital marketing tactics that will keep your business ahead of the curve.
There are so many elements that can affect your website’s search rankings – and now there’s an additional factor to consider: Google recently announced that website security now plays a part in their algorithm.
Thanks to the continuous improvements in how search results are organized and displayed, SEO has leveled the online marketing playing field, giving small to medium-sized businesses the ability to compete for and capture audiences that were previously the sole domain of large corporations.
Web Solutions encourages its clients to celebrate Earth Day throughout the year. Marketing via the Internet provides organizations with an ideal opportunity for minimizing costs and reducing the consumption of other materials.