Search Marketing: SEO and PPC

How to Turn Local Searches Into Customers for Free

How to Turn Local Searches Into Customers for Free

Do you know where your customers are coming from? With more and more people using their smartphones to find local businesses, chances are the next person who walks through your door has already looked up your business online.

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3 Reasons You Need a Mobile-Friendly Site. Now.

3 Reasons You Need a Mobile-Friendly Site. Now.

There are now more mobile devices than desktops accessing the internet. That means if your website isn’t mobile-friendly, you’re already at a serious disadvantage, and it will only get worse. Here are three reasons you need a mobile-friendly site.

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Top Digital Marketing Tactics for Manufacturing

Top Digital Marketing Tactics for Manufacturing

Marketing for manufacturers used to mean trade shows, conferences, print catalogs, and an entry in the "big green books." Today, as more and more potential clients turn to the internet for research before making a purchase decision, digital marketing is an essential component of every manufacturer’s overall marketing strategy. Even if you already have a strong presence in your vertical, effective digital marketing can take your success to the next level.

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Improve Your SEO in 5 Steps

Improve Your SEO in 5 Steps

Let’s be honest: search engine optimization (SEO) is a complicated topic. Most people understand its importance, but few are confident it is being executed as effectively as possible. 

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Google Eliminates Right-Side Ads for Desktop Searches

Google Eliminates Right-Side Ads for Desktop Searches

Google has eliminated AdWords from the right-hand side of Search Engine Results Pages (SERPs), and from now on will be displaying ads only at the top and bottom of pages. The new layout, which Google has been testing since 2010, was fully implemented on February 22.

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17 Cool Free Tools to Optimize Your Website

17 Cool Free Tools to Optimize Your Website

Is your website perfect? If your answer is “no” or “I’m not sure,” wouldn’t it be great to have some tools at your disposal so you can see how your site performs in various categories and what could be improved? Managing a website is a multifaceted job, but sometimes a quick snapshot can help you see the big picture. All of these tools are fast and free, and none require that you submit any information about your business (aside from your website URL), create an account or sign up for a free trial. They cover a wide range of topics and needs, but all offer key information about your website and recommendations for improvements.

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Hey Siri: Find My Business!

Hey Siri: Find My Business!

How do your customers search for you? You may be top-ranked in Google and Bing, but what about Siri? According to a 2015 report by Pew Research, 64 percent of Americans now own a smartphone. As smartphone use continues to increase and voice search gets smarter, more and more people looking for local business recommendations are turning to Siri rather than a Web search engine, and if you don’t know how Siri’s search works, you could be missing out on valuable opportunities.

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Three Reasons You Need a Mobile Site This Year

Three Reasons You Need a Mobile Site This Year

Recently Google announced updates to their search algorithm and Search Engine Results Pages (SERP) in strong support of mobile-friendly websites, making it more difficult for non-optimized sites to be found and clicked on mobile devices.

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Digital Marketing Trends for 2015

Digital Marketing Trends for 2015

In order to anticipate the next big thing, marketers and brands alike need to embrace this year’s most powerful digital trends. From technological advancements to changing consumer behaviors, there’s a lot to consider when developing your 2015 marketing strategy. Start the year off strong with digital marketing tactics that will keep your business ahead of the curve.

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