Search Marketing: SEO and PPC
Google has eliminated AdWords from the right-hand side of Search Engine Results Pages (SERPs), and from now on will be displaying ads only at the top and bottom of pages. The new layout, which Google has been testing since 2010, was fully implemented on February 22.
What does the world of digital marketing hold for 2016? It’s going to be an exciting year, with such an abundance of new and expanded opportunities that marketing executives surveyed by Gartner Group said they expect marketing spend to increase 10% in 2016.
How do your customers search for you? You may be top-ranked in Google and Bing, but what about Siri? According to a 2015 report by Pew Research, 64 percent of Americans now own a smartphone. As smartphone use continues to increase and voice search gets smarter, more and more people looking for local business recommendations are turning to Siri rather than a Web search engine, and if you don’t know how Siri’s search works, you could be missing out on valuable opportunities.
In order to anticipate the next big thing, marketers and brands alike need to embrace this year’s most powerful digital trends. From technological advancements to changing consumer behaviors, there’s a lot to consider when developing your 2015 marketing strategy. Start the year off strong with digital marketing tactics that will keep your business ahead of the curve.
Thanks to the continuous improvements in how search results are organized and displayed, SEO has leveled the online marketing playing field, giving small to medium-sized businesses the ability to compete for and capture audiences that were previously the sole domain of large corporations.