Social Media Marketing

10 Must-Haves for Your Facebook Business Page

10 Must-Haves for Your Facebook Business Page

Your Facebook Business page is the social face of your company. Make sure you’re engaging your audience and presenting your brand in the best light with these essentials for your company Facebook page.  

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5 Ways to Win More Customers with Inbound Marketing

5 Ways to Win More Customers with Inbound Marketing

When it comes to marketing, inbound is in. Inbound marketing generates 54% more leads than paid marketing and costs 62% less per lead. For smaller businesses with limited marketing budgets, inbound is even more effective—84% of small businesses focus primarily on inbound marketing. Here's how to use inbound to build your business.

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The Totally Non-Terrifying Guide to Marketing Automation

The Totally Non-Terrifying Guide to Marketing Automation

There’s no denying it: marketing automation is hot. But for every marketer who's comfortable using it, there are probably three who are totally intimidated by the term. Once you understand what it is and how to use it, however, it can transform your business.

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How to Manage Your Company's Online Reputation

When searching for new products and needed services, the first stop for many customers will be online. If you have a well-optimized website and social profiles, they’ll likely find reviews of your business via Google+, Facebook, Yelp, and other review websites.

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Digital Marketing Trends for 2015

Digital Marketing Trends for 2015

In order to anticipate the next big thing, marketers and brands alike need to embrace this year’s most powerful digital trends. From technological advancements to changing consumer behaviors, there’s a lot to consider when developing your 2015 marketing strategy. Start the year off strong with digital marketing tactics that will keep your business ahead of the curve.

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