Social Media Marketing

6 Must-Haves for Your LinkedIn Company Page

6 Must-Haves for Your LinkedIn Company Page

LinkedIn is an excellent way to establish a professional identity for your company on social media. A LinkedIn company page lets you promote company news, showcase your products and services, connect with prospective employees and customers, and enable your employees to act as ambassadors for your business. Here’s what you need for a successful LinkedIn company page.

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7 Must-Haves for Your Corporate YouTube Channel

7 Must-Haves for Your Corporate YouTube Channel

It may seem like Twitter is getting all the action these days, but social media users spend more time on YouTube than any other social media platform. Despite YouTube's popularity, only 6% of small businesses have a YouTube channel according to the 2017 American Express OPEN Small Business Monitor. Here’s what you need for a successful YouTube channel to promote your brand and build your business.

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10 Must-Haves for Your Facebook Business Page

10 Must-Haves for Your Facebook Business Page

Your Facebook Business page is the social face of your company. Make sure you’re engaging your audience and presenting your brand in the best light with these essentials for your company Facebook page.  

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5 Ways to Win More Customers with Inbound Marketing

5 Ways to Win More Customers with Inbound Marketing

When it comes to marketing, inbound is in. Inbound marketing generates 54% more leads than paid marketing and costs 62% less per lead. For smaller businesses with limited marketing budgets, inbound is even more effective—84% of small businesses focus primarily on inbound marketing. Here's how to use inbound to build your business.

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The Totally Non-Terrifying Guide to Marketing Automation

The Totally Non-Terrifying Guide to Marketing Automation

There’s no denying it: marketing automation is hot. But for every marketer who's comfortable using it, there are probably three who are totally intimidated by the term. Once you understand what it is and how to use it, however, it can transform your business.

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