When it comes to marketing, inbound is in. Inbound marketing generates 54% more leads than paid marketing and costs 62% less per lead. For smaller businesses with limited marketing budgets, inbound is even more effective—84% of small businesses focus primarily on inbound marketing. Here's how to use inbound to build your business.
There’s no denying it: marketing automation is hot. But for every marketer who's comfortable using it, there are probably three who are totally intimidated by the term. Once you understand what it is and how to use it, however, it can transform your business.
The social media universe is a big, big place, filled with many, many people (2.2 billion worldwide), some of whom you would love to have as customers. So how do you find the right ones and make them yours? Social media advertising is one way, but you can also build a robust social media audience just by knowing and interacting with your target audience. Here’s how.
As little as five years ago, social media ads were a nonfactor in digital advertising, but with social media usage continuing to grow and social platforms refining their advertising options, social is becoming the hot place to be when marketing to specific audiences.
What does the world of digital marketing hold for 2016? It’s going to be an exciting year, with such an abundance of new and expanded opportunities that marketing executives surveyed by Gartner Group said they expect marketing spend to increase 10% in 2016.
People spend a lot of time on social media. According to Ipsos, social media browsing, connecting, and content reading takes up about 3 hours per day. Whoa. That certainly means your business should have a social media and content marketing strategy. With these plans in place, you’re gearing yourself up to be seen by customers and keep them interested in what you’re saying.
When searching for new products and needed services, the first stop for many customers will be online. If you have a well-optimized website and social profiles, they’ll likely find reviews of your business via Google+, Facebook, Yelp, and other review websites.
In order to anticipate the next big thing, marketers and brands alike need to embrace this year’s most powerful digital trends. From technological advancements to changing consumer behaviors, there’s a lot to consider when developing your 2015 marketing strategy. Start the year off strong with digital marketing tactics that will keep your business ahead of the curve.
As an industry leader, you don’t just need a presence on social media – you need a targeted strategy that continues to enhance your reputation. With this in place, social media is a great way to stay relevant with your audience and keep you at top of mind.
Whether you like it or not, people are probably talking about your business and your products online – and if you don’t inject yourself into that conversation, you risk your brand becoming whatever they say it is. Let that soak in for a second and then ask yourself how comfortable you are with that.