Social Media Marketing

How to Manage Your Company's Online Reputation

When searching for new products and needed services, the first stop for many customers will be online. If you have a well-optimized website and social profiles, they’ll likely find reviews of your business via Google+, Facebook, Yelp, and other review websites.

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Digital Marketing Trends for 2015

Digital Marketing Trends for 2015

In order to anticipate the next big thing, marketers and brands alike need to embrace this year’s most powerful digital trends. From technological advancements to changing consumer behaviors, there’s a lot to consider when developing your 2015 marketing strategy. Start the year off strong with digital marketing tactics that will keep your business ahead of the curve.

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Choosing the Best Social Platforms for Your Business

Choosing the Best Social Platforms for Your Business

As an industry leader, you don’t just need a presence on social media – you need a targeted strategy that continues to enhance your reputation. With this in place, social media is a great way to stay relevant with your audience and keep you at top of mind.

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Social Media in Minutes a Day

Social Media in Minutes a Day

Whether you like it or not, people are probably talking about your business and your products online – and if you don’t inject yourself into that conversation, you risk your brand becoming whatever they say it is. Let that soak in for a second and then ask yourself how comfortable you are with that.

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Branding in the Age of Social Media

Branding in the Age of Social Media

A brand is a customer experience represented by a collection of images and ideas. Brand recognition and loyalty are created by a customer’s accumulation of experiences with a specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.

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Executing a Social Media Strategy

Executing a Social Media Strategy

Social networks are a powerful medium to reach millions of potential customers, but not every network is right for every business. Choosing the right network and developing a successful strategy are paramount to successfully delivering your message.

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