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Social Media Marketing

Branding in the Age of Social Media

Branding in the Age of Social Media

A brand is a customer experience represented by a collection of images and ideas. Brand recognition and loyalty are created by a customer’s accumulation of experiences with a specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.

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Executing a Social Media Strategy

Executing a Social Media Strategy

Social networks are a powerful medium to reach millions of potential customers, but not every network is right for every business. Choosing the right network and developing a successful strategy are paramount to successfully delivering your message.

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