Marketing Strategy

How to Set Your Marketing Budget for 2018

How to Set Your Marketing Budget for 2018

The goal of marketing is to drive business, but how do you know how much to spend on marketing to reach your business goals? As with most things, the answer is: it depends. Creating a marketing budget that works for your business depends on several factors, from the overall state of the economy to the specifics of your audience and industry. Here’s what you need to consider.

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11 Dos & Don’ts for Digital Marketing in 2018

11 Dos & Don’ts for Digital Marketing in 2018

Digital marketing has evolved significantly since its birth more than two decades ago, and what worked a few years back might not work anymore. The new year is the perfect time to assess your digital marketing efforts, and make sure you’re using the most up to date methods to get the best results possible. Here are a few key dos and don’ts for digital marketing in 2018.

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Does Your Small Business Need a Marketing Agency?

Does Your Small Business Need a Marketing Agency?

  • Do you have enough customers, leads, and sales?
  • Do you have plenty of time to give your marketing the attention it needs?
  • Are you up to date on the latest marketing innovations, technologies, and best practices?
  • Do you know which of your marketing efforts have yielded the best results?
  • Do you love marketing?

If you answered “no” to even one of these questions, a professional marketing agency can help.

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Which Type of Digital Advertising Is Right For Your Business?

Which Type of Digital Advertising Is Right For Your Business?

Marketers in the United States will spend almost $120 billion on digital marketing by 2021, and a large chunk of that will be spent on digital advertising. Digital advertising is one of the fasting growing types of digital marketing: spending on digital advertising surpassed TV ad spending in 2016, and 65% of marketing leaders were planning to increase spending on digital advertising this year.

There are multiple options for digital advertising spend—here’s how to decide which is best for your business.

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What You Need to Know About Using Employees in Company Photos and Videos

What You Need to Know About Using Employees in Company Photos and Videos

Using your employees in photos and videos—in everything from social posts to annual reports to product demonstration videos—is a great way to show your company’s personality. But using photos or other personal representations of your employees might get you into trouble if you don’t understand the risks and take steps to protect yourself.

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How to Create Landing Pages That Convert

How to Create Landing Pages That Convert

A landing page is used to convert visitors into leads by completing a transaction or collecting contact information. When you create a call to action on your website, a link in a marketing email, a social post, or a PPC ad, the goal should be to take people to a designated website page to learn more. Whether the action is purchasing a product, signing up for a free trial, downloading a report, or requesting more information, the role of the landing page is to turn interest into action.

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Want to Master Your Marketing? Know Your Audience.

Want to Master Your Marketing? Know Your Audience.

In marketing, everything comes down to knowing your audience. SEO, user experience, conversions, content marketing—no matter what marketing tactic you use, the more you know about your audience, the more effective you’ll be at engaging their interest and turning them into loyal customers. But how do you get to know your audience, exactly?

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4 Google Analytics Reports Every Business Should Know

4 Google Analytics Reports Every Business Should Know

A website can be your company’s best sales tool for lead generation, but knowing if and how your site is working is the key to success. The detailed reports available in Google Analytics provide important insight that will help you improve your website’s effectiveness and reach your business goals. Here are the top four reports every business should be monitoring.

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