Marketing Strategy

Which Type of Digital Advertising Is Right For Your Business?

Which Type of Digital Advertising Is Right For Your Business?

Marketers in the United States will spend almost $120 billion on digital marketing by 2021, and a large chunk of that will be spent on digital advertising. Digital advertising is one of the fasting growing types of digital marketing: spending on digital advertising surpassed TV ad spending in 2016, and 65% of marketing leaders were planning to increase spending on digital advertising this year.

There are multiple options for digital advertising spend—here’s how to decide which is best for your business.

Read More

What You Need to Know About Using Employees in Company Photos and Videos

What You Need to Know About Using Employees in Company Photos and Videos

Using your employees in photos and videos—in everything from social posts to annual reports to product demonstration videos—is a great way to show your company’s personality. But using photos or other personal representations of your employees might get you into trouble if you don’t understand the risks and take steps to protect yourself.

Read More

How to Create Landing Pages That Convert

How to Create Landing Pages That Convert

A landing page is used to convert visitors into leads by completing a transaction or collecting contact information. When you create a call to action on your website, a link in a marketing email, a social post, or a PPC ad, the goal should be to take people to a designated website page to learn more. Whether the action is purchasing a product, signing up for a free trial, downloading a report, or requesting more information, the role of the landing page is to turn interest into action.

Read More

Want to Master Your Marketing? Know Your Audience.

Want to Master Your Marketing? Know Your Audience.

In marketing, everything comes down to knowing your audience. SEO, user experience, conversions, content marketing—no matter what marketing tactic you use, the more you know about your audience, the more effective you’ll be at engaging their interest and turning them into loyal customers. But how do you get to know your audience, exactly?

Read More

4 Google Analytics Reports Every Business Should Know

4 Google Analytics Reports Every Business Should Know

A website can be your company’s best sales tool for lead generation, but knowing if and how your site is working is the key to success. The detailed reports available in Google Analytics provide important insight that will help you improve your website’s effectiveness and reach your business goals. Here are the top four reports every business should be monitoring.

Read More

4 Signs Your Logo Needs An Update

4 Signs Your Logo Needs An Update

A logo is an extension of your brand, and should be a unique and powerful mark to identify your company. If your logo isn't doing its job, it might be time for a change that will improve your image, engage customers, and drive business.

Read More

7 Tips for Super-Effective Online Reputation Management

7 Tips for Super-Effective Online Reputation Management

Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet. With consumers increasingly using online reviews to make purchasing decisions, your online reputation can make or break your business. Here’s how to use online reputation management to present your company in the most positive light.

Read More

Why Your Small Business Needs PPC

Why Your Small Business Needs PPC

Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.

Read More