Using your employees in photos and videos—in everything from social posts to annual reports to product demonstration videos—is a great way to show your company’s personality. But using photos or other personal representations of your employees might get you into trouble if you don’t understand the risks and take steps to protect yourself.
A landing page is used to convert visitors into leads by completing a transaction or collecting contact information. When you create a call to action on your website, a link in a marketing email, a social post, or a PPC ad, the goal should be to take people to a designated website page to learn more. Whether the action is purchasing a product, signing up for a free trial, downloading a report, or requesting more information, the role of the landing page is to turn interest into action.
In marketing, everything comes down to knowing your audience. SEO, user experience, conversions, content marketing—no matter what marketing tactic you use, the more you know about your audience, the more effective you’ll be at engaging their interest and turning them into loyal customers. But how do you get to know your audience, exactly?
A website can be your company’s best sales tool for lead generation, but knowing if and how your site is working is the key to success. The detailed reports available in Google Analytics provide important insight that will help you improve your website’s effectiveness and reach your business goals. Here are the top four reports every business should be monitoring.
A logo is an extension of your brand, and should be a unique and powerful mark to identify your company. If your logo isn't doing its job, it might be time for a change that will improve your image, engage customers, and drive business.
Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet. With consumers increasingly using online reviews to make purchasing decisions, your online reputation can make or break your business. Here’s how to use online reputation management to present your company in the most positive light.