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Marketing Strategy

How to Choose a Web Design Company

How to Choose a Web Design Company

So you’ve decided you need a new website. If you’re not already working with a web design agency you’re happy with, how do you choose the right firm to develop the online face of your business?

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Spring Clean Your Marketing for 2018

Spring Clean Your Marketing for 2018

It may not feel like it right now, but it’s spring, time to clear out the cobwebs in your marketing for a fresh new start! A successful marketing plan has a lot of moving parts, and chances are that no matter how diligently you try to keep up, some of your marketing efforts have collected some dust over the past year. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.

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How Visual Search Will Revolutionize Online Shopping

How Visual Search Will Revolutionize Online Shopping

When’s the last time you made a purchase based solely on a written description of an item, without seeing at least a picture of it? If you want a particular haircut, are you more likely to try to describe it in detail to your hairdresser, or simply bring a photo to your appointment?

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How to Use Live Video to Promote Your Business

How to Use Live Video to Promote Your Business

The popularity of live video is exploding. More than 8 billion people watch Facebook live videos every day, and that doesn’t include live videos on YouTube, Twitter, or Instagram.

While celebrities and individuals account for a lot of live video traffic, businesses are also jumping on the live video bandwagon. Not only is live video a great way to reach customers and personalize a business brand, live video gives businesses a low-cost way to increase engagement with their target audience. According to Facebook, users spend triple the amount of time watching live videos compared to prerecorded, and comment 10 times more.

Here’s how to make live video work for your business.

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How to Set Your Marketing Budget for 2018

How to Set Your Marketing Budget for 2018

The goal of marketing is to drive business, but how do you know how much to spend on marketing to reach your business goals? As with most things, the answer is: it depends. Creating a marketing budget that works for your business depends on several factors, from the overall state of the economy to the specifics of your audience and industry. Here’s what you need to consider.

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11 Dos & Don’ts for Digital Marketing in 2018

11 Dos & Don’ts for Digital Marketing in 2018

Digital marketing has evolved significantly since its birth more than two decades ago, and what worked a few years back might not work anymore. The new year is the perfect time to assess your digital marketing efforts, and make sure you’re using the most up to date methods to get the best results possible. Here are a few key dos and don’ts for digital marketing in 2018.

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Does Your Small Business Need a Marketing Agency?

Does Your Small Business Need a Marketing Agency?

  • Do you have enough customers, leads, and sales?
  • Do you have plenty of time to give your marketing the attention it needs?
  • Are you up to date on the latest marketing innovations, technologies, and best practices?
  • Do you know which of your marketing efforts have yielded the best results?
  • Do you love marketing?

If you answered “no” to even one of these questions, a professional marketing agency can help.

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8 Elements to Help You Define and Build a Successful Brand

8 Elements to Help You Define and Build a Successful Brand

If you have a company, you have a brand. But a brand is more than a name or a logo—it is a detailed identity that guides everything you do as a company, from the tone of your emails to the colors on your website to how you handle customer complaints. Whether your brand is strong or weak depends on how well you have defined it, and how faithfully you adhere to it.

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Which Type of Digital Advertising Is Right For Your Business?

Which Type of Digital Advertising Is Right For Your Business?

Marketers in the United States will spend almost $120 billion on digital marketing by 2021, and a large chunk of that will be spent on digital advertising. Digital advertising is one of the fasting growing types of digital marketing: spending on digital advertising surpassed TV ad spending in 2016, and 65% of marketing leaders were planning to increase spending on digital advertising this year.

There are multiple options for digital advertising spend—here’s how to decide which is best for your business.

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