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Marketing Strategy

4 Google Analytics Reports Every Business Should Know

4 Google Analytics Reports Every Business Should Know

A website can be your company’s best sales tool for lead generation, but knowing if and how your site is working is the key to success. The detailed reports available in Google Analytics provide important insight that will help you improve your website’s effectiveness and reach your business goals. Here are the top four reports every business should be monitoring.

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7 Tips for Super-Effective Online Reputation Management

7 Tips for Super-Effective Online Reputation Management

Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet. With consumers increasingly using online reviews to make purchasing decisions, your online reputation can make or break your business. Here’s how to use online reputation management to present your company in the most positive light.

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Why Your Small Business Needs PPC

Why Your Small Business Needs PPC

Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.

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How to Take Your Ecommerce Website to the Next Level

How to Take Your Ecommerce Website to the Next Level

Another year has come to an end, and with it another holiday shopping season. Did your ecommerce site perform optimally, or is there room for improvement? Make it a New Year’s resolution to take a good look at your ecommerce site and see if it offers the best possible shopping experience. Because the better the experience, the higher the conversion rate. Here’s what your site needs to stand out from the ecommerce crowd.

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Digital Marketing Must-Haves for 2017

Digital Marketing Must-Haves for 2017

Happy New Year! Now that the ball has dropped, it's time to make sure you're not dropping the ball with your marketing plans. Here's what you should have in your marketing toolkit for 2017.

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How to Create a Great About Page (And Why It’s Important)

How to Create a Great About Page (And Why It’s Important)

When it comes to your website, you’d think your About page would be the easiest thing to write. After all, it’s all about you! Unfortunately, it’s often given a lot less attention than the rest of the site, which is a lost opportunity to forge a strong connection with your audience. Here’s how to create an About page that makes a lasting impression.

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5 Ways to Win More Customers with Inbound Marketing

5 Ways to Win More Customers with Inbound Marketing

When it comes to marketing, inbound is in. Inbound marketing generates 54% more leads than paid marketing and costs 62% less per lead. For smaller businesses with limited marketing budgets, inbound is even more effective—84% of small businesses focus primarily on inbound marketing. Here's how to use inbound to build your business.

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How to Turn Local Searches Into Customers for Free

How to Turn Local Searches Into Customers for Free

Do you know where your customers are coming from? With more and more people using their smartphones to find local businesses, chances are the next person who walks through your door has already looked up your business online.

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3 Reasons You Need a Mobile-Friendly Site. Now.

3 Reasons You Need a Mobile-Friendly Site. Now.

There are now more mobile devices than desktops accessing the internet. That means if your website isn’t mobile-friendly, you’re already at a serious disadvantage, and it will only get worse. Here are three reasons you need a mobile-friendly site.

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