Here at Web Solutions, we build countless websites. All of them have different designs and functionality, but most have four behind-the-scenes elements that we recommend including on every site. They're not flashy, but they're important. Here’s what they are and why we include them.
Google Analytics is an incredibly useful tool that helps you understand your audience, track how visitors use your site, and gain insights to drive improvements. It can do a lot to help your business, but it can't do everything.
Another year has come to an end, and with it another holiday shopping season. Did your ecommerce site perform optimally, or is there room for improvement? Make it a New Year’s resolution to take a good look at your ecommerce site and see if it offers the best possible shopping experience. Because the better the experience, the higher the conversion rate. Here’s what your site needs to stand out from the ecommerce crowd.
If you have a website, you’ve probably heard of SSL or HTTPS—an internet communication protocol that adds an extra layer of security to the standard HTTP connection. Though it has been around for more than 20 years, until recently it was used mainly by websites that handle sensitive data such as credit card information. Now, however, all websites are being encouraged to adopt SSL / HTTPS.
There are now more mobile devices than desktops accessing the internet. That means if your website isn’t mobile-friendly, you’re already at a serious disadvantage, and it will only get worse. Here are three reasons you need a mobile-friendly site.
There was a time when marketing was more art than science. With no real way to tell whether a snazzy brochure, a cute jingle or a striking logo actually generated business, marketers used to rely on their gut about what was working, with very little data to back those feelings up.
There’s no denying it: marketing automation is hot. But for every marketer who's comfortable using it, there are probably three who are totally intimidated by the term. Once you understand what it is and how to use it, however, it can transform your business.
Are you maximizing the recruiting potential of your site? You can do a lot more than just post jobs and accept resumes. Using the right hiring strategies and website tools, you can transform your online application process into a robust engine to ensure you’re attracting qualified and enthusiastic talent.
A website can be your company’s best sales tool for lead generation, but knowing if and how your site is working is the key to marketing success. With detailed reports available in Google Analytics that analyze site traffic, visitor behaviors, and marketing patterns, you can analyze your website traffic for a better understanding of your site's effectiveness.