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Secure Websites Now Rank Higher in Google

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Secure address bar
Secure addresses are often indicated by a lock icon and always begin with "https://"

There are so many elements that can affect your website’s search rankings – and now there’s an additional factor to consider: Google recently announced that website security now plays a part in their algorithm.

In other words, having a Secure Socket Layer (SSL) Certificate installed on your website can now give your Google ranking a boost. The best part: This is an easy addition!

What Is an SSL Certificate?

A Secure Socket Layer is a simple encryption key that allows secure connections between a web server and a browser. SSLs are typically used to secure credit card transactions, data transfers, and logins. At Web Solutions, we require SSL Certificates to be installed on all ecommerce websites, as well as those that handle other sensitive data.

You can tell whether a website has an SSL Certificate by looking at their domain name in the address bar. A secure website has a URL that begins with https://. This part of the URL may display in green, and the URL may be preceded or followed by a lock icon (the exact appearance depends on your browser). You should look for these clues whenever sharing sensitive data online.

If you don’t have an SSL Certificate and search rankings, customer trust, and security are important to you, it’s time to consider the addition. Luckily, installing an SSL Certificate on your website is easy and affordable. Let us know your interest, or give us a call to learn more about how this piece fits into your overall SEO strategy.