Search marketing helps your audience find you at the click of a button.
Increase your visibility and attract visitors with Search Engine Optimization (SEO) and online advertising.
Search marketing is the process of improving your visibility on search engines for a given set of valued keywords or “keyword assets,” as we like to call them. Our approach is to utilize a variety of creative resources in an ongoing effort to broaden your reach and draw in visitors. The long-term benefits can lead to meaningful gains for your organization.
Search Engine Optimization
- Analysis of your organization, target markets, and the competitive landscape
- Keyword research, selection, and implementation
- Best practice, on-page optimization and related content development
- Strategic link building opportunities
- Tracking, measurement, and SEO refinement
Paid Search Advertising
Pay Per Click (PPC) advertising can offer immediate visibility and results for any marketing initiative. With real-time control to refine and revise ads bolstered by powerful analytics to track your efforts, paid search advertising can open new doors for smart marketing.
- Research, planning, and campaign setup
- Keyword analysis with geographic qualifiers and long-tail keywords
- Ad writing, design, and testing
- Budget guidelines and oversight
- Campaign review and revision of strategy
- Comparison shopping engine listings
Our digital marketing team knows the value of tactical search marketing and has the skills to create a plan that works. By developing an approach that focuses on valuable leads and conversions, we can help you create and manage a search strategy that gets you found by the right customers.