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Content Marketing

PR in Minutes a Day

PR in Minutes a Day

To put it simply, public relations is a tool you can use to build, manage and maintain a public image for yourself, your company or your organization. When all things are equal, what makes us choose one company or product over another is how we relate to that product or brand.

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Best Practices for Video Marketing

Best Practices for Video Marketing

As Internet marketers, we’re always searching for the latest and greatest techniques for spreading awareness and brand recognition. When you consider adding or expanding your reach with video, your video development strategy should include more than just the content of the video itself – it should also focus on the following elements:

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Show and Tell: Illustrating Your Story with Web Video

Online video can be an impactful way to demonstrate products, tell your company’s story, and recruit new employees. If you decide to take it on, you must commit to its proper execution, keeping in mind that it is just another communications vehicle and should support your overall marketing strategy.

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Building a Successful Blogging Strategy

Building a Successful Blogging Strategy

A blog is an online journal, usually written by an individual that typically includes thoughts, opinions or commentary on a particular topic, often with a collection of links to related items on the web. They are increasingly used by business professionals as a way to publish their thoughts directly, without the intervention of an editor.

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