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Google Changes, Updates & New Products in 2018

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With Google making changes to its algorithm daily and releasing a steady stream of updates and enhancements to its dozens of products and services, it’s virtually impossible to keep up with everything the search giant is doing. Here’s a snapshot of some of the most important updates from Google so far this year.




  • Google begins rolling out mobile-first indexing.
  • Google adds business descriptions to local business listings in Google My Business.
  • Google launches Subscribe with Google to allow Google News users to sign up for access to premium content.
  • Google launches Shopping Actions, a unified online shopping solution that works on Google Assistant, Google Express, and Google Search and includes a universal shopping cart, shopping list, and checkout.
  • Google now lets businesses designate themselves as a “women-led” business with an icon in Google Maps and local search listings.






  • Google releases Medic update, says the “fix” is to “have great content.”
  • Google makes changes to user management and rights in Google Search Console to enable a fuller picture of users who visit websites using multiple devices.


  • Google Chrome turns 10 years old, and Google releases a major upgrade.
  • Google broadens "close variants" for exact match keyword searches to include keywords with the same meaning.
  • Google launches two new ad formats for online retailers: Showcase Shopping ads with video and Shoppable Image ads.

Bookmark this page for ongoing updates!