The New Information Revolution
Posted on by WebSolutions
Mobile internet is rapidly gaining market share and the launches of Apple’s iPhone and Google’s Android are revolutionizing the way the world gathers and uses information by putting the full power of the web in the palm of the user’s hand, like no previous device could.
Making your current site mobile friendly doesn’t have to be a time consuming or costly process. With the right technology, a few design changes and some proper optimization, you’ll open your door to the more than 1.3 billion people with mobile Internet access.
As with any communications endeavor, it’s important to understand your audience and its needs. Studies show that mobile searchers use the web much differently than PC users. A short-term mobile traffic analysis of your current site can paint a good picture of how many mobile users are visiting your site, how they’re searching for and reaching you, and what information they’re looking for. This information will guide the design of your mobile site.
Design for Mobile
Aside from reinforcing your overall brand, the graphic elements of a mobile site play a secondary role to the information being delivered. Keep in mind that mobile screens are small and scrolling through a conventional site to find information can be a somewhat clumsy process.
This can easily be rectified by employing code that simplifies the layout of your traditional site. When a mobile device is detected, this code renders a version of the site that offers clear, up-front access to the information they’re most likely to want and reduces large graphic elements that could impact download speeds. As an example, traditionally secondary links like the “Contact” link and the search box, could be great top-line header items on a mobile site, because many users come looking for a phone number or address, and would rather type in the search box than scroll for information.
However, you shouldn’t think of a mobile site as a watered-down version of your web site but rather a vehicle to better deliver information to a rapidly expanding audience. In fact, users should always be given the option to connect to the full site for more information.
Employ Mobile Identification
Google searches, twitter streams and email drive the majority of mobile traffic, so automatic device detection is an invaluable tool. Once a mobile site structure and layout have been designed, it is important that your site automatically identify and render it for mobile users. This simple technology will make a big impact with your mobile audience.
Search Engine Optimization (SEO)
Because most mobile traffic is driven by search engines like Google, optimizing your site so that it ranks near the top of the search results is an important step to capitalizing on the mobile market. Given the size of mobile devises, screens are likely to show just a few search results per screen and making an effort to top those results will pay huge dividends with mobile users looking for quick information from the first site that pops up.
Creating a mobile presence is easier than you think. If you’re ready to take your show on the road, let our experience be your guide. Call today and let us show you what a partner with expertise in mobile traffic analysis, site design, technology and SEO can do for you.