Digital Marketing Specialist

The digital landscape is ever changing and Web Solutions is looking for a passionate learner and tenacious doer to join its digital marketing team. The Digital Marketing Specialist will be responsible for completing a wide array of tasks for clients using digital marketing techniques including inbound marketing, organic SEO, content creation, email marketing, PPC advertising, and social media.

Role Requirements:

  • Maintain responsibility for the majority of digital marketing tasks for a client’s website development project or digital marketing services engagement
  • Gather information and conduct research including keyword research, competitive research, analytics research, etc., and complete related reporting
  • Optimize client websites by writing title and meta information, implementing best practice SEO on-page and ensuring brand messaging consistency
  • Audit websites for SEO health, user experience and conversions and provide recommendations for better optimization
  • Utilize all available digital strategies in support of client marketing services including Pay Per Click advertising, inbound marketing, content marketing, social media, and email marketing 

You will love this job if you:

  • Are persistent in acquiring knowledge about both client businesses and trends in digital marketing 
  • Possess a dynamic toolbox of digital marketing techniques and skills including SEO, PPC, social media, content writing, and inbound marketing
  • Have strong analytical skills and the ability to relate results to client business objectives
  • Are able to gather and interpret data, test campaigns and understand their effectiveness and then translate into actions, improvements and results
  • Communicate and coordinate well with clients and team members to help them understand digital marketing processes and principles; as well as identification of client marketing goals
  • Have a principled approach to doing quality work and paying attention to details

Qualifications:

  • Experience with SEO, PPC, keyword research, and analytics (specifically Google Analytics)
  • Knowledge of fundamental web design concepts, practices, and procedures
  • Experience with marketing automation platforms such as HubSpot, Marketo, MailChimp, HootSuite and SEM Rush a plus
  • 1-3 years of digital marketing experience, preferably in an agency setting
  • Undergraduate degree or higher in marketing, advertising, business or related field preferred

Benefits

  • A family-first work place
  • Competitive salary commensurate with experience
  • Profit sharing opportunities
  • Health insurance benefits
  • Matching retirement benefits
  • Paid holidays, vacation, personal & sick days

We are an Equal Opportunity Employer.

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