Director of Growth & Marketing Strategy

Web Solutions seeks a Director of Growth & Marketing Strategy who will provide important strategic leadership and guidance to our clients and our creative and digital marketing teams. The ideal candidate will have strong knowledge of business strategy, branding, digital marketing and analytics as well as the ability to nurture and provide insights about the client’s business, competitors and customers. This role will help drive strategy, growth, value and success, with the ability to deliver strategic solutions and support the team in bringing those solutions to life.

Role requirements:

Strategy:

  • Lead strategic engagements with our clients to identify business goals and challenges
  • Provide strategic insights and actionable ideas for building client brands and developing successful marketing engagements that align with each client’s business objectives
  • Define client metrics and benchmarks used to measure performance throughout engagements
  • Spearhead deep dives into marketing performance and develop data-driven plans to improve efficiency and results for clients and Web Solutions

Client Interactions:

  • Approach each client engagement with curiosity, intelligence, creativity and honesty
  • Present clear and actionable strategic recommendations to our clients in a collaborative manner
  • Demonstrate the value of integrating digital strategy services into all client engagements
  • Oversee marketing initiatives to ensure effective execution, and objectively evaluate the results
  • Assist our business development team on presentations to prospective clients

Management:

  • Coordinate the strategic efforts required with the client and our internal teams
  • Collaborate and mentor existing team members to maximize the strategic value we bring to our client engagements
  • Work with leadership team on our strategic growth plans and brand-building initiatives

You will love this job if you:

  • Think strategically and holistically, with a proven ability to organize and inspire multiple teams and stakeholders to work productively and creatively toward a common goal
  • Are curious about a company’s brand story and can provide insights that build and enhance the brand’s position and direction
  • Enjoy developing brand and marketing strategies and effectively communicating recommendations through presentations and proposals
  • Are knowledgeable about user-centered content development, interface design, information architecture, digital branding and marketing communications
  • Love data analysis, and have expertise in using data (ROI and KPIs) to assess and document current performance against goals, spot trends, and identify strategic opportunities
  • Enjoy mentoring and training other team members and have strong collaboration and team-building skills
  • Are a thought leader who is naturally curious and driven to fully understand the latest issues, trends and best practices within the digital marketing industry

Qualifications:

  • Experience with brand strategy, digital marketing and client presentation with excellent understanding of the full marketing mix
  • Exceptional oral and written communications skills
  • Strong analytical skills and data-driven thinking
  • Minimum of 5+ years of agency experience
  • Bachelor's / Master's degree in marketing or a related field

Benefits

  • A family-first work place
  • Competitive salary commensurate with experience
  • Profit sharing opportunities
  • Health insurance benefits
  • Matching retirement benefits
  • Paid holidays, vacation, personal & sick days

We are an Equal Opportunity Employer.

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