Inbound Marketing
Our team specializes in using inbound marketing to attract prospects, convert them to customers, and create value to keep them coming back.
Inbound Methodology
Inbound marketing uses valuable content to attract, convert, close, and delight.
We’ll create a customized inbound marketing strategy that generates leads, engages customers, and boosts sales by delivering value at every stage of the customer journey.
- Mapping the customer journey
- SEO & social media marketing
- Marketing automation & workflows
Audience Personas
Developing accurate buyer personas is critical to the success of inbound marketing.
We’ll work with you to develop comprehensive, insightful personas that will give you a deeper understanding of your ideal customers and help guide your inbound marketing strategy.
- Customer research
- Persona development questionnaires
- Surveys & interviews
- Buyer persona templates
Content Strategy
Creating valuable content can turn strangers into visitors, leads, and happy customers.
Our content strategists specialize in delivering the right content, to the right audience, in the right place, at the right time.
- Researching the buying process
- Content creation; blogs, social posts, downloadables
- Channel research to optimize content delivery
Lead Generation/Lead Nurturing
Generating new leads is a crucial step in inbound marketing.
Our inbound team will uncover unique, valuable ways to get people interested in your company’s products or services, and nurture leads into customers.
- Calls to action
- Landing pages
- Forms
- Promotions & offers
- Targeted content
- Follow-ups & personalization