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Betting on a Cure

Web Solutions proudly renewed its commitment to the fight against childhood cancer by sponsoring the Hartford Friends of St. Jude (FOSJ) Derby Day fundraiser at the Tournament Players Club in Cromwell, Connecticut on Saturday May 1, 2010.

The organization’s second annual signature event, featured a viewing of the Kentucky Derby, cocktails, picnic-style dining, silent auction, additional Derby Day games, and an after-party.

Web Solutions played to its strengths as a sponsor and developed a brand identity for the event, a web site and a complementing email template that allowed visitors to learn more about the event, purchase tickets, preview auction items or become sponsors.

“As parents, my wife and I believe in St. Jude’s mission and take great pride in being a two-time sponsor of the annual fundraising event,” said Web Solutions President Tom Barton.

Web Solutions took sponsorship one step further and helped FOSJ find additional sponsors among its client base. Kelley Transit became the official transportation sponsor of the event, shuttling people to and from Hartford, while Wallingford-based Freshbev LLC, a manufacturer of all-natural drink mixes, became a beverage sponsor. Freshbev successfully parlayed the popularity of their product at the event into a contract to supply the Tournament Players Club with RIPE all-natural drink mixes.

During the Derby Day event, more than $22,000 was raised for the fight against cancer.