We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Since its launch in 2004, Facebook has grown exponentially, and now has 2.5 billion monthly active users and more than 90 million Facebook business pages. While the number of users and pages have both increased, user engagement on Facebook business pages has been declining for several years.
Do you know how your customers are using your website? Website analytics can give you some information, but the best way to develop a holistic understanding of what customers experience when using your website is to create a customer journey map.
When it comes to using email for marketing, there’s good news and bad news. The good news is that email marketing is still an extremely effective way of reaching customers. The bad news is actually a side effect of the good news: because email is so effective, almost everyone uses it, which means people don't have the time or interest to open and read everything in their inbox.
E-A-T, which stands for Expertise, Authority, and Trust, is a collection of factors that, while not used as actual metrics or ranking factors, helps Google evaluate the legitimacy of a website.
The navigation of your website—how site visitors move around the site—makes a huge difference in user experience.
Hiring the right people is one of the most important ways to ensure the success of your small business. With the national unemployment rate near a 50-year low, there are labor shortages across the country, which means it can be challenging to make your company stand out to top candidates.
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
Is your relationship with your marketing agency as healthy as it could be? Like every relationship, the partnership between a business and its marketing agency must be respected and nurtured to keep it strong and allow it to grow.
In the modern marketing world, there are several types of marketing with fairly self-descriptive names: digital marketing, social media marketing, email marketing, content marketing. But what about those marketing approaches with less clear labels, like inbound marketing, lifecycle marketing and experiential marketing? Next time you hear an unfamiliar marketing term, check this glossary of marketing types and approaches.
If you have a company blog on your website, it’s important to add fresh, high-quality content on a regular basis, because having frequently updated content boosts your website’s Google search rank and keeps your customers engaged with your brand.
When you're trying to keep your blog fresh and interesting, it can be difficult to come up with new topics to write about. Next time you’re at a loss for ideas, try these methods.