in the know – the web solutions blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

Our Top 10 Digital Marketing Blog Posts of 2021

At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!

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<span>9 Guidelines</span> for Great Customer Service

9 Guidelines for Great Customer Service

The quality of customer service you provide can make or break your business. Great customer service keeps current customers happy, elevates your brand, and attracts new business. Missing the mark with your customer service can lead to unsatisfied customers, lost business, and a bad reputation that travels quickly by word of mouth and online reviews.

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4 Google Analytics Reports Every Business Should Know

4 Google Analytics Reports Every Business Should Know

A website can be your company’s best sales tool for lead generation, but knowing if and how your site is working is the key to success. The detailed reports available in Google Analytics provide important insight that will help you improve your website’s effectiveness and reach your business goals. Here are the top four reports every business should be monitoring.

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<span>5 Boring but Essential Things</span> Your Website Must Have

5 Boring but Essential Things Your Website Must Have

Here at Web Solutions, we build countless websites. All of them have different designs and functionality, but most have five behind-the-scenes elements that we recommend including on every site. They're not flashy, but they're important. Here’s what they are and why we include them.

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<span>15 SEO Mistakes</span> You May Be Making on Your Website, and How to Fix Them

15 SEO Mistakes You May Be Making on Your Website, and How to Fix Them

With Google tweaking its algorithms an estimated 500–600 times a year, it’s hard to be sure you’re using the latest SEO best practices on your site. You could be inadvertently making SEO mistakes that could cost you traffic, conversions, and revenue. Here are 15 SEO mistakes that could be hurting your site’s performance, and how to fix them.

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<span>9 Mistakes</span> That Can Cripple Your Email Marketing

9 Mistakes That Can Cripple Your Email Marketing

When it comes to marketing, email rules. Studies show email is the best way to build brand awareness, acquire new customers, and get the most bang for your marketing buck. But like all marketing, you’ll be more successful if you know what you’re doing. To get the most out of your email marketing campaigns, avoid these common pitfalls.

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