We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Having the right types of links on your website is one of the best ways to improve your search ranking, boost traffic, establish the authority of your site, and improve the customer experience. Here are the three types of links that are crucial for your website.
The holiday shopping season is upon us. If you sell products on your ecommerce website, are you ready to make the most of the holiday season by offering a great shopping experience to new and returning customers?
Is your marketing ready for the 2020 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.
The holiday season isn’t just a time for shopping, it’s a time for charitable giving. With many in-person fundraising events canceled this year due to the pandemic, having a strong online fundraising campaign is more important than ever.
With so many people working from home and replacing in-person interactions with online transactions, keeping your online data safe is more important than ever.
If you’ve received a phone call that begins with “Hi, I’m calling on behalf of Google…”, you may have been the target of a scam.
We’ve all heard about big companies being hacked (Equifax, Marriott, Uber, Yahoo, etc.), but cyber criminals are increasingly targeting businesses with scams that don’t involve hacking at all. Rather than finding and exploiting technical vulnerabilities in online systems, these attacks use targeted emails to fool people into doing the work for them.
As the world moves increasingly online, you may have decided that now is the right time to redesign and update your website. If you’re not already working with a web design agency you’re happy with, how do you choose the right firm to develop the online face of your business?
As a manufacturing company, you need a website that clearly exhibits your innovation and technological expertise to inspire prospects to contact to your sales team. Whether you’re designing a new website or making user-focused updates to your existing site, these tips will help you turn your manufacturing website into a powerful marketing tool.
It’s always good to know what your competitors are up to. Do they have a new product you should consider adding to your inventory? Are they offering a special deal or discount you should match or beat? Are they using a sales or marketing tactic you should be trying? Have they made a PR misstep that your company can capitalize on?
These free tools can help you keep an eye on what your competitors are doing, and use what you learn to drive your business.