We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
When you enter a URL in your browser's address bar or click a link to a site, the desired web page will usually load on your device. Occasionally, though, something goes wrong and you get an error.
Having a great team or staff page on your website showcases your company and strengthens your brand image in several ways.
It only takes a fraction of a second for visitors to form an opinion about your website. While things like testimonials, reviews, and a high quality blog definitely contribute to the credibility of a website, a first impression is based on the things a user can immediately take in. Here’s what your site should have in place in order to make a great first impression.
Conversions are crucial to your business, because without conversions, you have no customers. Turning a website visit into a conversion means getting a potential customer to perform a desired action such as making a purchase or subscribing to an email list.
Hopefully you’ve already optimized your website for search, but have you optimized it for search intent?
LinkedIn started as a career networking tool but has evolved into the most-used, most effective social media platform for B2B marketers.
For years, businesses were only required to collect state sales tax on online purchases if they operated a physical store in the state. Because traditional retailers had to charge sales tax on every purchase, that gave online retailers a price advantage over physical stores. As of last year, that could be changing.
If you have a small business and you’re trying to reach customers under age 34, you should seriously consider adding Snapchat to your marketing plan.
How do you welcome your new customers? Fifty years ago a handshake was the best way to greet a new customer and thank them for doing business with you—in the digital age, the welcome email has become the new standard.
Using social media successfully for your business is a lot more complicated than creating a company page and adding an occasional post. If you don’t know what you’re doing, your social media marketing efforts could be doing your business more harm than good. Here are 11 social media mistakes to avoid.