11 Free Ways to Use Your LinkedIn Company Page to Promote Your Business
LinkedIn started as a career networking tool but has evolved into the most-used, most effective social media platform for B2B marketers.
In the Know – The Web Solutions Blog
We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
What the New Tax Laws for Online Sales Mean for Your Ecommerce Site
For years, businesses were only required to collect state sales tax on online purchases if they operated a physical store in the state. Because traditional retailers had to charge sales tax on every purchase, that gave online retailers a price advantage over physical stores. As of last year, that could be changing.
Wondering If Snapchat Can Work for Your Business?
If you have a small business and you’re trying to reach customers under age 34, you should seriously consider adding Snapchat to your marketing plan.
Everything You Need to Know About Welcome Emails
How do you welcome your new customers? Fifty years ago a handshake was the best way to greet a new customer and thank them for doing business with you—in the digital age, the welcome email has become the new standard.
11 Social Media Mistakes That May Be Hurting Your Business
Using social media successfully for your business is a lot more complicated than creating a company page and adding an occasional post. If you don’t know what you’re doing, your social media marketing efforts could be doing your business more harm than good. Here are 11 social media mistakes to avoid.
5 Digital Marketing Resolutions to Make Your Business More Successful in 2019
Digital marketing is an ongoing effort, not a set of sudden resolutions, but in the spirit of the season we’ve come up with five New Year’s resolutions that can guide your digital marketing efforts all year long.
Our 10 Most-Read Digital Marketing Blogs of 2018
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
How to Use Thought Leadership Content to Build Your Business
Content serves many purposes in marketing—it can convey your brand’s story and purpose, extol the benefits of your products or services, and give customers more information about your company. But if a potential customer isn’t familiar with your brand, why should they believe what your content has to say? That’s where thought leadership comes in.
How to Turn Negative Comments and Reviews into a Positive for Your Business
No one likes getting negative feedback, and the stakes are even higher when the target is your business. While 94% of consumers say a negative review has convinced them to avoid a business, negative feedback on review sites and social media can actually help your business, provided you handle it the right way. Turn negative feedback into great customer interactions by following these 12 tips.
Why Getting People to Trust Your Brand is Crucial to Your Bottom Line
Do your customers trust your brand? The answer could make a big difference for your company.