We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
As the world moves increasingly online, you may have decided that now is the right time to redesign and update your website. If you’re not already working with a web design agency you’re happy with, how do you choose the right firm to develop the online face of your business?
As a manufacturing company, you need a website that clearly exhibits your innovation and technological expertise to inspire prospects to contact to your sales team. Whether you’re designing a new website or making user-focused updates to your existing site, these tips will help you turn your manufacturing website into a powerful marketing tool.
It’s always good to know what your competitors are up to. Do they have a new product you should consider adding to your inventory? Are they offering a special deal or discount you should match or beat? Are they using a sales or marketing tactic you should be trying? Have they made a PR misstep that your company can capitalize on?
These free tools can help you keep an eye on what your competitors are doing, and use what you learn to drive your business.
Whether you operate an online-only business or use your website to supplement in-person sales, an ecommerce website can be an invaluable tool for building your business.
Creating valuable content for your target audiences is a great way to promote your thought leadership, improve search engine rankings, and attract and retain customers. But creating content is just the first step—getting that content in front of your audience is just as important, if not more so. After all, your content won’t do you any good if no one sees it. Here’s how to make sure your content gets seen.
With more than 2.5 billion people worldwide using Facebook every month, having a Facebook business page is a great way to reach a large audience of potential customers. But with 4.7 billion new Facebook posts every day, how do you make sure your Facebook marketing efforts are standing out from the crowd?
It's been six months since the coronavirus pandemic started, and while it's still affecting life and business, many small business owners are shifting out of emergency mode and into a longer-term strategy for dealing with the “new normal.”
If your business has a page on Facebook or Instagram, you probably want more followers. It’s not just a popularity contest—the more followers your page has, the more people you can reach and the more your business is likely to benefit.
Every day, people watch almost 5 billion videos on YouTube. The bad news is, if you're a small business trying to get more views and engagement on your YouTube videos, that’s a lot of competition. The good news is, YouTube has more than 2 billion active users, and their appetite for videos is only growing.
For a business, being on Facebook is a no-brainer: it allows you to promote your brand, communicate directly with your customers, give your company a more personal voice, and stay relevant and top-of-mind with your target audience. But increasingly, reaching your audience on Facebook requires more than just setting up a business page and writing regular posts: you need to persuade your audience to engage with your content.