Web Solutions – CT Web Design & Development Company

In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

9 Web Analytics Metrics You Need to Know

9 Web Analytics Metrics You Need to Know

Is your website getting results for your business? There’s one great way to tell: website analytics. Using Google Analytics, you can find out a lot about how visitors are using your site and how effective it is at delivering results for your business. Here are the 9 key website metrics you need to be tracking.

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UX vs UI: What's the Difference in Web Design?

UX vs UI: What's the Difference in Web Design?

If you’re working with a web design agency or web developer to create a new website, you’ve probably heard the terms user experience (UX) and user interface (UI). Both are important aspects of website design and are essential to building a successful website. While they are related and work closely together, they aren’t the same thing.

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How to Tell When It's Time to Find a New Marketing Agency

How to Tell When It's Time to Find a New Marketing Agency

Having the right marketing agency is crucial to the success of your business. A marketing agency can help you outline a marketing strategy designed to reach your business goals, identify the right marketing tactics to achieve the results you want, and put those plans into action.

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Is Your Website Making the Right First Impression?

Is Your Website Making the Right First Impression?

It only takes a fraction of a second for visitors to form an opinion about your website. While things like testimonials, reviews, and a high quality blog definitely contribute to the credibility of a website, a first impression is based on the things a user can immediately take in. Here’s what your site should have in place in order to make a great first impression.

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Boost Your Online Conversions with These 10 Web Design Tips

Boost Your Online Conversions with These 10 Web Design Tips

Conversions are crucial to your business, because without conversions, you have no customers. Turning a website visit into a conversion means getting a potential customer to perform a desired action such as making a purchase or subscribing to an email list. 

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