Email marketing is one of the original digital marketing channels. While it's still one of the most effective, it's not enough to send emails to leads and customers. Ideally, you want recipients to open the email and click a link to perform an action such as making a purchase, downloading a piece of content, or scheduling an appointment.
When you have a company website, you want people to visit your site and stay there as long as it takes for them to accomplish their goal, which could include making a purchase, signing up for a newsletter, filling out a form, or scheduling a demo.
Since its launch in 2004, Facebook has grown exponentially, and now has 2.5 billion monthly active users and more than 90 million Facebook business pages. While the number of users and pages have both increased, user engagement on Facebook business pages has been declining for several years.
Do you know how your customers are using your website? Website analytics can give you some information, but the best way to develop a holistic understanding of what customers experience when using your website is to create a customer journey map.
When it comes to using email for marketing, there’s good news and bad news. The good news is that email marketing is still an extremely effective way of reaching customers. The bad news is actually a side effect of the good news: because email is so effective, almost everyone uses it, which means people don't have the time or interest to open and read everything in their inbox.
Hiring the right people is one of the most important ways to ensure the success of your small business. With the national unemployment rate near a 50-year low, there are labor shortages across the country, which means it can be challenging to make your company stand out to top candidates.
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!