We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Using social media successfully for your business is a lot more complicated than creating a company page and adding an occasional post. If you don’t know what you’re doing, your social media marketing efforts could be doing your business more harm than good. Here are 11 social media mistakes to avoid.
Digital marketing is an ongoing effort, not a set of sudden resolutions, but in the spirit of the season we’ve come up with five New Year’s resolutions that can guide your digital marketing efforts all year long.
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
Content serves many purposes in marketing—it can convey your brand’s story and purpose, extol the benefits of your products or services, and give customers more information about your company. But if a potential customer isn’t familiar with your brand, why should they believe what your content has to say? That’s where thought leadership comes in.
No one likes getting negative feedback, and the stakes are even higher when the target is your business. While 94% of consumers say a negative review has convinced them to avoid a business, negative feedback on review sites and social media can actually help your business, provided you handle it the right way. Turn negative feedback into great customer interactions by following these 12 tips.
Do your customers trust your brand? The answer could make a big difference for your company.
Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement.
Two of the biggest and fastest-growing online trends are social media and video. Worldwide, the average user spends 135 minutes per day on social media, and a lot of that time is spent watching videos. According to a forecast by Cisco, by 2021 video will account for 82% of global internet traffic.
Your know what your website is about, but how do you quickly and accurately communicate that information to search engines and internet users? Reading the entire page should answer that question, but there’s a quicker way to get the information across: meta tags.
The holiday shopping season is upon us. If you sell products on your ecommerce website, are you ready to make the most of the holiday season by offering a great shopping experience to new and returning customers? According to Deloitte’s annual retail holiday sales forecast, holiday ecommerce sales will be up 17%-22% over last year, and online sales are expected to reach $128-$134 billion.