We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
As any writer will tell you, writing content is not easy. In addition to making sure spelling and grammar are perfect, you also must strike the right tone, make it engaging for readers, and effectively get your message across. And then there are keywords, search engine optimization, formatting, and many more factors that go into successful marketing content.
Webinars are one of the most powerful and cost-effective ways to reach your audience. According to the 2022 B2B Content Marketing Report, webinars are the second-most effective marketing tactic for B2B businesses (after in-person events), and another report found that around 40% of webinar attendees turn into qualified leads, or up to 73% for B2B webinars.
Google and Yahoo have established new requirements for bulk email senders to protect people from receiving unwanted emails. If you send more than 5,000 emails per day, you will be affected by these changes as of February 2024. Here’s what you need to know.
Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.
Is your marketing ready for the 2023 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.
Using social media successfully for your business is a lot more complicated than creating a company page and adding an occasional post. If you don’t know what you’re doing, your social media marketing efforts could be doing your business more harm than good. Here are 11 social media mistakes to avoid.
There's no question that email is one of the most effective marketing types, but how many emails should you be sending to potential and existing customers?