in the know – the web solutions blog
We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
The popularity of live video continues to grow, with live video expected to account for 17% of all internet traffic this year and the live streaming market estimated to hit $184.27 billion by 2027.
While celebrities and individuals started the live video trend, businesses are now on board with a vengeance. According to the State of Video Marketing 2021, 86% of businesses use video for marketing, and 96% plan to either increase or maintain their level of video use going forward.
Not only is live video a great way to reach customers and personalize a business brand, live video gives businesses a low-cost way to increase engagement with their target audience. According to Conviva's State of Streaming, live video generates 27% more minutes of watch time.
Here’s how to make live video work for your business.
There are more than 4.6 billion active social media users worldwide, and more and more businesses are recognizing the vast potential social media offers to reach their audiences.
Do you know what your customers want? Online habits and preferences have changed over the past couple years, and customer surveys are one of the best ways to understand your audience so you can better meet their needs and convert them into loyal customers.
Every day, people watch almost 5 billion videos on YouTube. If you're a small business trying to get more views and engagement on your YouTube videos, that’s a lot of competition. The good news is, more than 122 million people watch videos on YouTube daily, and their appetite for videos is only growing.
Do you know how your customers are using your website? Website analytics can give you some information, but the best way to develop a holistic understanding of what customers experience when using your website is to create a customer journey map.
Having an active social media presence should be a priority for your business, but how do you decide which social media platform to focus on?
The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
Is your social media marketing strategy working? The fastest way to find out is with a social media audit. A social media audit will give you a comprehensive overview of all your social media marketing efforts, enable you to keep track of key information and performance, and help you identify opportunities for improvement.