In the modern marketing world, there are several types of marketing with fairly self-descriptive names: digital marketing, social media marketing, email marketing, content marketing. But what about those marketing approaches with less clear labels, like inbound marketing, lifecycle marketing and experiential marketing? Next time you hear an unfamiliar marketing term, check this glossary of marketing types and approaches.
If you have a company blog on your website, it’s important to add fresh, high-quality content on a regular basis, because having frequently updated content boosts your website’s Google search rank and keeps your customers engaged with your brand.
When you're trying to keep your blog fresh and interesting, it can be difficult to come up with new topics to write about. Next time you’re at a loss for ideas, try these methods.
One of the keys to successful marketing is being able to make real connections with your target audience. These days, when you want to connect with someone in your personal circle, you probably do it via text.