Web Solutions – CT Web Design & Development Company

In the Know – The Web Solutions Blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

9 Tips to Boost Your Email Click-Through Rates

9 Tips to Boost Your Email Click-Through Rates

Email marketing is one of the original digital marketing channels. While it's still one of the most effective, it's not enough to send emails to leads and customers. Ideally, you want recipients to open the email and click a link to perform an action such as making a purchase, downloading a piece of content, or scheduling an appointment.

Read More

Want More Facebook Engagement? Try These 11 Tactics

Want More Facebook Engagement? Try These 11 Tactics

Since its launch in 2004, Facebook has grown exponentially, and now has 2.5 billion monthly active users and more than 90 million Facebook business pages. While the number of users and pages have both increased, user engagement on Facebook business pages has been declining for several years.

Read More

How to Map the Customer Journey on Your Website

How to Map the Customer Journey on Your Website

Do you know how your customers are using your website? Website analytics can give you some information, but the best way to develop a holistic understanding of what customers experience when using your website is to create a customer journey map.

Read More

7 Ways to Re-Engage Inactive Email Subscribers

7 Ways to Re-Engage Inactive Email Subscribers

When it comes to using email for marketing, there’s good news and bad news. The good news is that email marketing is still an extremely effective way of reaching customers. The bad news is actually a side effect of the good news: because email is so effective, almost everyone uses it, which means people don't have the time or interest to open and read everything in their inbox.

Read More