How Email Unsubscribes Can Actually Improve Your Marketing
One of the most disheartening things in marketing is when someone unsubscribes from your emails.
In the Know – The Web Solutions Blog
We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
4 New Google Tools to Help You Promote Your Small Business for Free
Trying to market your small business on a budget? Google has several new tools to help.
5 Things You Need to Do Immediately After a Website Launch
Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
9 Free Content-Checking Tools to Make Your Content 100% Better
Is your marketing content excellent, good, or substandard? How do you tell?
How to Use Stories Ads on Facebook and Instagram
According to the 2019 State of Social Report by Buffer, the stories format is the next big thing in social media marketing for businesses, with more than 57% of brands saying stories have been “somewhat effective” or “very effective” for their marketing. According to Instagram, 33% of the most viewed stories come from businesses.
How to Use Facebook Groups to Build a Community Around Your Brand
You probably already have a Facebook page for your business as a way to promote your brand and make connections with your target audience. Starting your own Facebook group is a way to deepen those connections and create a real community of the people who share similar interests and know and love your brand.
Which Google Ranking Factors Matter Most in 2019
As of January 2019 there were 1.94 billion websites on the internet, and every day Google receives more than 3.5 billion searches from people looking to find just the right content from among all those sites.
9 Types of Blog Posts to Bring in More Website Traffic
Having a blog on your website is one of the best, most cost effective ways to increase your brand’s profile, reach your target audience, and bring visitor traffic to your site.
13 Product Page Enhancements That Will Make Online Shoppers Click “Buy”
For an ecommerce website, the product page is crucial. It’s the very bottom of the sales funnel, where potential customers decide whether to buy or pass. Making sure your ecommerce product pages are doing everything right is the best way to minimize abandoned transactions and ensure you get the most sales possible. Follow these tips for high-converting product pages.
Why Press Releases Still Work for Online Businesses
Press releases have an old-fashioned reputation. Back when most people got their news from newspapers and television, press releases were the main method used by companies to publicize newsworthy events and accomplishments.