in the know – the web solutions blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

<span>What is Social Listening</span> & How Can It Help Your Business?

What is Social Listening & How Can It Help Your Business?

Every business knows how important it is to listen to customers. With more and more communication and commerce being conducted online, listening has to extend beyond in-person and over the phone and into the medium where your customers are most likely to express themselves—social media.

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<span>8 Elements to Help You</span> Define and Build a Successful Brand

8 Elements to Help You Define and Build a Successful Brand

If you have a company, you have a brand. But a brand is more than a name or a logo—it is a detailed identity that guides everything you do as a company, from the tone of your emails to the colors on your website to how you handle customer complaints. Whether your brand is strong or weak depends on how well you have defined it, and how faithfully you adhere to it.

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How to Optimize for<span> Google Featured Snippets</span>

How to Optimize for Google Featured Snippets

When someone Googles a question related to your brand, you want them to find your website. One of the best ways to accomplish that goal is to get content from your website into a Google featured snippet. Capturing a Google featured snippet boosts your visibility, generates traffic to your website, and bolsters your brand reputation.

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Should You Use an <span>Open Source CMS </span>for Your Website?

Should You Use an Open Source CMS for Your Website?

So you want a new website and you need to choose a content management system (CMS)—a software platform that lets you easily manage and run your website. You’ve heard a lot about choosing an “open-source” CMS, but what does that even mean?

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Our Top 10<span> Digital Marketing Blog Posts</span> of 2021

Our Top 10 Digital Marketing Blog Posts of 2021

At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!

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<span>9 Guidelines</span> for Great Customer Service

9 Guidelines for Great Customer Service

The quality of customer service you provide can make or break your business. Great customer service keeps current customers happy, elevates your brand, and attracts new business. Missing the mark with your customer service can lead to unsatisfied customers, lost business, and a bad reputation that travels quickly by word of mouth and online reviews.

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<span>5 Boring but Essential Things</span> Your Website Must Have

5 Boring but Essential Things Your Website Must Have

Here at Web Solutions, we build countless websites. All of them have different designs and functionality, but most have five behind-the-scenes elements that we recommend including on every site. They're not flashy, but they're important. Here’s what they are and why we include them.

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