We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Email is a great marketing tool for reaching potential customers. It delivers a better return on investment than any other marketing channel, it’s ubiquitous and easy to use, and there are many different types of emails you can use to generate leads and increase customer engagement.
When a company wants a new website, the first question they often ask is, "how much will it cost?"
These days, it’s almost impossible to keep your personal and financial data offline. Almost every internet transaction requires that you enter personal information, including your name, address, financial information, and more. One of the most important security safeguards you can take is using strong, unique passwords for every app, website, and online account you use.
Every website needs a website host. A website host is what gives your website a place to live and makes it accessible to visitors.
There are many different options for website hosting, with a wide variety of price points and functionality. Knowing what you need, what types of website hosting are available, and what to ask a prospective web host will help you find a web hosting provider that is a good fit for your company.
If you’ve decided your website needs a refresh, you’re probably anxious to get the process started. It’s exciting to think about a shiny new website with all the digital bells and whistles, but don’t rush into a website redesign.
Is your website getting results for your business? There’s one great way to tell: website analytics. Using Google Analytics, you can find out a lot about how visitors are using your site and how effective it is at delivering results for your business. Here are the 9 key website metrics you need to be tracking.
If you’re working with a web design agency or web developer to create a new website, you’ve probably heard the terms user experience (UX) and user interface (UI). Both are important aspects of website design and are essential to building a successful website. While they are related and work closely together, they aren’t the same thing.
Having the right marketing agency is crucial to the success of your business. A marketing agency can help you outline a marketing strategy designed to reach your business goals, identify the right marketing tactics to achieve the results you want, and put those plans into action.
When you enter a URL in your browser's address bar or click a link to a site, the desired web page will usually load on your device. Occasionally, though, something goes wrong and you get an error.
Having a great team or staff page on your website showcases your company and strengthens your brand image in several ways.