Email marketing is one of the original digital marketing channels. While it's still one of the most effective, it's not enough to send emails to leads and customers. Ideally, you want recipients to open the email and click a link to perform an action such as making a purchase, downloading a piece of content, or scheduling an appointment.
When it comes to using email for marketing, there’s good news and bad news. The good news is that email marketing is still an extremely effective way of reaching customers. The bad news is actually a side effect of the good news: because email is so effective, almost everyone uses it, which means people don't have the time or interest to open and read everything in their inbox.
The holiday season isn’t just a time for shopping, it’s a time for charitable giving. And like online shopping, online giving continues to increase each year.
Is your marketing ready for the 2019 holiday shopping season? It may seem early to be thinking about holiday shopping, but it’s not.
There are many free digital marketing tools that can help you evaluate and improve everything from your website speed to your email subject lines.
One of the most disheartening things in marketing is when someone unsubscribes from your emails.
Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
Email is a great marketing tool for reaching potential customers. It delivers a better return on investment than any other marketing channel, it’s ubiquitous and easy to use, and there are many different types of emails you can use to generate leads and increase customer engagement.
How do you welcome your new customers? Fifty years ago a handshake was the best way to greet a new customer and thank them for doing business with you—in the digital age, the welcome email has become the new standard.
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!