How Email Unsubscribes Can Actually Improve Your Marketing
One of the most disheartening things in marketing is when someone unsubscribes from your emails.
Email Marketing
Spring Clean Your Marketing for 2022
The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
Our Top 10 Digital Marketing Blog Posts of 2021
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
20 Marketing Tips to Prepare Your Business for Holiday Shopping in 2021
Is your marketing ready for the 2021 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.
9 Mistakes That Can Cripple Your Email Marketing
When it comes to marketing, email rules. Studies show email is the best way to build brand awareness, acquire new customers, and get the most bang for your marketing buck. But like all marketing, you’ll be more successful if you know what you’re doing. To get the most out of your email marketing campaigns, avoid these common pitfalls.
9 Tips to Boost Your Email Click-Through Rates
Email is one of the most effective digital marketing channels, but sending emails to leads and customers is just the first step.
Our Top 10 Digital Marketing Blog Posts of 2020
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
12 Giving Tuesday Ideas to Help Nonprofits Crush Their 2020 Fundraising Goals
The holiday season isn’t just a time for shopping, it’s a time for charitable giving. With many in-person fundraising events canceled this year due to the pandemic, having a strong online fundraising campaign is more important than ever.
3 Worst Email Scams Targeting Small Businesses, and How to Avoid Them
We’ve all heard about big companies being hacked (Equifax, Marriott, Uber, Yahoo, etc.), but cyber criminals are increasingly targeting businesses with scams that don’t involve hacking at all. Rather than finding and exploiting technical vulnerabilities in online systems, these attacks use targeted emails to fool people into doing the work for them.
How to Improve Your Email Marketing Performance
Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send."