Email Marketing

5 Types of Emails You Should be Sending Your Customers

Think social media is big? Email is bigger. There are 3.7 billion email users worldwide, compared to 2.5 billion people on social media. Not only does email have a larger user base, it offers an unbeatable return on investment (ROI) for marketing—122%, which is more than quadruple the ROI of any other marketing method.

For businesses looking to connect with customers and increase leads and sales, email is a tried-and-true solution. If your current email marketing tactics aren't delivering the engagement or conversions you want, kick things up a notch by sending these 5 types of emails to your customers.

Posted 9/4/2018

Spring Clean Your Marketing for 2018

It may not feel like it right now, but it’s spring, time to clear out the cobwebs in your marketing for a fresh new start! A successful marketing plan has a lot of moving parts, and chances are that no matter how diligently you try to keep up, some of your marketing efforts have collected some dust over the past year. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.

Posted 4/10/2018

How to Improve Your Email Marketing Performance

Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send."

Posted 3/20/2018

7 Must-Haves for Your Email Marketing Campaign

Email isn’t the hot new thing in digital marketing, but it still delivers better results than any other marketing channel. In a 2016 survey by Ascend2, top marketing professionals named email as the most effective online tactic for lead generation, and with a return of $44 for every $1 spent, email has the highest ROI (return on investment) of any marketing channel. Here are the essentials your email marketing campaign needs to succeed.

Posted 9/6/2017

3 Big Security Risks for Small Businesses, and How to Avoid Them

We’ve all heard about big companies being hacked (Sony, Verizon, HBO), but cyber criminals are increasingly targeting small businesses with scams that don’t involve hacking at all—instead, they use fraudulent emails to fool you into doing the work for them. Here are three of the top email threats for small businesses, and how to guard against them.

Posted 8/25/2017

9 Mistakes That Can Cripple Your Email Marketing

When it comes to marketing, email rules. Studies show email is the best way to build brand awareness, acquire new customers, and get the most bang for your marketing buck. But like all marketing, you’ll be more successful if you know what you’re doing. To get the most out of your email marketing campaigns, avoid these common pitfalls.

Posted 6/28/2017

9 Effective Ways to Use Video in Your Marketing Plan

Why use video? Videos get attention, help you increase website traffic, entice users to stay longer, and drive the sales process.

Posted 4/18/2017

Digital Marketing Must-Haves for 2017

Happy New Year! Now that the ball has dropped, it's time to make sure you're not dropping the ball with your marketing plans. Here's what you should have in your marketing toolkit for 2017.

Posted 1/19/2017

5 Ways to Win More Customers with Inbound Marketing

When it comes to marketing, inbound is in. Inbound marketing generates 54% more leads than paid marketing and costs 62% less per lead. For smaller businesses with limited marketing budgets, inbound is even more effective—84% of small businesses focus primarily on inbound marketing. Here's how to use inbound to build your business.

Posted 11/14/2016

Top Digital Marketing Tactics for Manufacturing

Marketing for manufacturers used to mean trade shows, conferences, print catalogs, and an entry in the "big green books." Today, as more and more potential clients turn to the internet for research before making a purchase decision, digital marketing is an essential component of every manufacturer’s overall marketing strategy. Even if you already have a strong presence in your vertical, effective digital marketing can take your success to the next level.

Posted 10/13/2016