46 Free Digital Marketing Tools for Small Businesses
There are many free digital marketing tools that can help you evaluate and improve everything from your website speed to your email subject lines.
Email Marketing
How Email Unsubscribes Can Actually Improve Your Marketing
One of the most disheartening things in marketing is when someone unsubscribes from your emails.
5 Things You Need to Do Immediately After a Website Launch
Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
8 Ways to Build Your Email List
Email is a great marketing tool for reaching potential customers. It delivers a better return on investment than any other marketing channel, it’s ubiquitous and easy to use, and there are many different types of emails you can use to generate leads and increase customer engagement.
Everything You Need to Know About Welcome Emails
How do you welcome your new customers? Fifty years ago a handshake was the best way to greet a new customer and thank them for doing business with you—in the digital age, the welcome email has become the new standard.
Our 10 Most-Read Digital Marketing Blogs of 2018
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
Scary New Email Phishing Scams and How to Avoid Them
Email phishing scams are getting more sophisticated, using familiar sender names and other information to lower their targets’ defenses and make them more likely to become victims.
5 Types of Emails You Should be Sending Your Customers
Think social media is big? Email is bigger. There are 3.7 billion email users worldwide, compared to 2.5 billion people on social media. Not only does email have a larger user base, it offers an unbeatable return on investment (ROI) for marketing—122%, which is more than quadruple the ROI of any other marketing method.
For businesses looking to connect with customers and increase leads and sales, email is a tried-and-true solution. If your current email marketing tactics aren't delivering the engagement or conversions you want, kick things up a notch by sending these 5 types of emails to your customers.
Spring Clean Your Marketing for 2019
Spring is here, which means it's time to clear out the cobwebs in your marketing for a fresh new start! A successful marketing plan has a lot of moving parts, and chances are that no matter how diligently you try to keep up, some of your marketing efforts have collected some dust over the past year. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
How to Improve Your Email Marketing Performance
Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send."