Web Solutions – CT Web Design & Development Company

Email Marketing

9 Tips to Boost Your Email Click-Through Rates

9 Tips to Boost Your Email Click-Through Rates

Email marketing is one of the original digital marketing channels. While it's still one of the most effective, it's not enough to send emails to leads and customers. Ideally, you want recipients to open the email and click a link to perform an action such as making a purchase, downloading a piece of content, or scheduling an appointment.

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7 Ways to Re-Engage Inactive Email Subscribers

7 Ways to Re-Engage Inactive Email Subscribers

When it comes to using email for marketing, there’s good news and bad news. The good news is that email marketing is still an extremely effective way of reaching customers. The bad news is actually a side effect of the good news: because email is so effective, almost everyone uses it, which means people don't have the time or interest to open and read everything in their inbox.

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5 Things You Need to Do Immediately After a Website Launch

5 Things You Need to Do Immediately After a Website Launch

Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.

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8 Ways to Build Your Email List

8 Ways to Build Your Email List

Email is a great marketing tool for reaching potential customers. It delivers a better return on investment than any other marketing channel, it’s ubiquitous and easy to use, and there are many different types of emails you can use to generate leads and increase customer engagement.

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Everything You Need to Know About Welcome Emails

Everything You Need to Know About Welcome Emails

How do you welcome your new customers? Fifty years ago a handshake was the best way to greet a new customer and thank them for doing business with you—in the digital age, the welcome email has become the new standard.

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Our 10 Most-Read Digital Marketing Blogs of 2018

Our 10 Most-Read Digital Marketing Blogs of 2018

At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!

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