We’ve all heard about big companies being hacked (Equifax, Marriott, Uber, Yahoo, etc.), but cyber criminals are increasingly targeting businesses with scams that don’t involve hacking at all. Rather than finding and exploiting technical vulnerabilities in online systems, these attacks use targeted emails to fool people into doing the work for them.
Email marketing is one of the original digital marketing channels. While it's still one of the most effective, it's not enough to send emails to leads and customers. Ideally, you want recipients to open the email and click a link to perform an action such as making a purchase, downloading a piece of content, or scheduling an appointment.
Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send."
When it comes to using email for marketing, there’s good news and bad news. The good news is that email marketing is still an extremely effective way of reaching customers. The bad news is actually a side effect of the good news: because email is so effective, almost everyone uses it, which means people don't have the time or interest to open and read everything in their inbox.
The holiday season isn’t just a time for shopping, it’s a time for charitable giving. And like online shopping, online giving continues to increase each year.
Is your marketing ready for the 2019 holiday shopping season? It may seem early to be thinking about holiday shopping, but it’s not.
Email phishing scams are getting more sophisticated, using familiar sender names and other information to lower their targets’ defenses and make them more likely to become victims.
There are many free digital marketing tools that can help you evaluate and improve everything from your website speed to your email subject lines.
One of the most disheartening things in marketing is when someone unsubscribes from your emails.
Among digital marketing channels, email still delivers the best return on investment. A study by Convince and Convert showed that consumers who receive marketing emails spend 138% more than those who don’t, and a McKinsey & Company survey found that email is 40 times better at acquiring new customers than social media.