Spring Clean Your Marketing for 2021
Spring is officially here and we're finally making progress against the pandemic, which makes it the perfect time for a fresh start.
Email Marketing
Our Top 10 Digital Marketing Blog Posts of 2020
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
20 Marketing Tips to Prepare Your Business for the Holidays
Is your marketing ready for the 2020 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.
12 Giving Tuesday Ideas to Help Nonprofits Crush Their 2020 Fundraising Goals
The holiday season isn’t just a time for shopping, it’s a time for charitable giving. With many in-person fundraising events canceled this year due to the pandemic, having a strong online fundraising campaign is more important than ever.
3 Worst Email Scams Targeting Small Businesses, and How to Avoid Them
We’ve all heard about big companies being hacked (Equifax, Marriott, Uber, Yahoo, etc.), but cyber criminals are increasingly targeting businesses with scams that don’t involve hacking at all. Rather than finding and exploiting technical vulnerabilities in online systems, these attacks use targeted emails to fool people into doing the work for them.
9 Tips to Boost Your Email Click-Through Rates
Email marketing is one of the original digital marketing channels. While it's still one of the most effective, it's not enough to send emails to leads and customers. Ideally, you want recipients to open the email and click a link to perform an action such as making a purchase, downloading a piece of content, or scheduling an appointment.
How to Improve Your Email Marketing Performance
Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send."
7 Ways to Re-Engage Inactive Email Subscribers
When it comes to using email for marketing, there’s good news and bad news. The good news is that email marketing is still an extremely effective way of reaching customers. The bad news is actually a side effect of the good news: because email is so effective, almost everyone uses it, which means people don't have the time or interest to open and read everything in their inbox.
Scary New Email Phishing Scams and How to Avoid Them
Email phishing scams are getting more sophisticated, using familiar sender names and other information to lower their targets’ defenses and make them more likely to become victims.
46 Free Digital Marketing Tools for Small Businesses
There are many free digital marketing tools that can help you evaluate and improve everything from your website speed to your email subject lines.