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Chatbots 101: How (and When) to Use Bots for Your Business

Chatbots 101: How (and When) to Use Bots for Your Business

Chatbots are a hot topic in marketing, and for good reason. Chatbots have revolutionized how businesses interact with their customers—providing instant support for a fraction of the cost of a human customer service agent and enabling brands to engage more deeply with their target audiences. Here’s everything you need to know about what chatbots can do, and whether they make sense for your business.

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How to Improve Your Website Speed

How to Improve Your Website Speed

When it comes to websites, lack of speed kills. Your website might offer stunning design, riveting content, and excellent products and services, but all that could go to waste if your site is too slow.

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How to Choose a Web Design Company

How to Choose a Web Design Company

So you’ve decided you need a new website. If you’re not already working with a web design agency you’re happy with, how do you choose the right firm to develop the online face of your business?

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19 Cool Free Tools to Optimize Your Website for 2018

19 Cool Free Tools to Optimize Your Website for 2018

Is there anything you would improve about your website? If your answer is “I’m not sure,” use these 19 tools to measure your website's performance in various categories. They're all free, and none require you to download software, create an account, or sign up for a free trial.

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How Visual Search Will Revolutionize Online Shopping

How Visual Search Will Revolutionize Online Shopping

When’s the last time you made a purchase based solely on a written description of an item, without seeing at least a picture of it? If you want a particular haircut, are you more likely to try to describe it in detail to your hairdresser, or simply bring a photo to your appointment?

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15 SEO Mistakes You're Probably Making, and How to Fix Them

15 SEO Mistakes You're Probably Making, and How to Fix Them

With Google tweaking its algorithms almost 600 times a year, it’s hard to be 100% sure you’re using the latest SEO best practices on your site. You could be inadvertently making SEO mistakes that could cost you traffic, conversions, and revenue. Here are 15 SEO mistakes that could be hurting your site's performance, and how to fix them.

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6 Ways Your Website Can Create a Great Experience for Mobile Users

6 Ways Your Website Can Create a Great Experience for Mobile Users

If you have a website, chances are very good that more and more of your visitors are viewing your site from a mobile device, and are expecting a user experience (UX) that reflects a mobile-first mindset. Among internet users, 93% are at least occasionally viewing websites on mobile devices, and 42% of B2B decision-makers are using a mobile device during the purchasing process. 

Here’s what your website needs to give your mobile audience an excellent user experience.

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Apps & Oranges: Understanding Apps & Choosing the Right Type for Your Business

Apps & Oranges: Understanding Apps & Choosing the Right Type for Your Business

Short for application, an app is a program designed for use on a mobile device. Many of us use apps every day, and the growing popularity of all different types of apps can make businesses who don't have one feel like they should be jumping on the app bandwagon. But not every business needs an app, and there's a lot you’ll need to think about and understand before you decide whether building an app is the right decision for your business. If you do decide to create an app, the next step will be to choose which type of app offers the best combination of functionality and cost. Here's what you need to know to choose the best app for your business. 

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3 Big Security Risks for Small Businesses, and How to Avoid Them

3 Big Security Risks for Small Businesses, and How to Avoid Them

We’ve all heard about big companies being hacked (Sony, Verizon, HBO), but cyber criminals are increasingly targeting small businesses with scams that don’t involve hacking at all—instead, they use fraudulent emails to fool you into doing the work for them. Here are three of the top email threats for small businesses, and how to guard against them.

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