8 Signs It's Time to Upgrade Your Website
An updated website can have a big impact on your business, but how do you know when you need one? Here are 8 sure signs that you should seriously consider upgrading your website.
- You’re embarrassed to give out your URL. Your website is the online face of your company and you should be proud to have it represent you. If you’re not, that’s a clear sign it’s time for a new site.
- It looks outdated. Sometimes, looks do matter. While it’s important that your website function seamlessly, it also needs to look fresh and modern, not like it’s stuck in a bygone digital era.
- Your site is more than 5 years old. While there’s no hard and fast rule for how long a website should last, there have been a lot of advances in technology, best practices, and how Google ranks sites in the last few years, so if your site is more than a handful of years old, it could probably benefit from some level of overhaul.
- Your site is not mobile friendly or responsive. According to Statistica, 52% of all website traffic comes from mobile devices, and Google is now basing its rankings on the mobile rather than the desktop version of a website. If you have a separate mobile website or a site that does not utilize responsive design, it makes more sense to build a new site from scratch using a mobile-first approach rather than trying to retrofit it with mobile-friendly elements. For more on mobile website design, see our blog post Mobile Websites 101: Key Mobile Design Terms and What They Mean.
- Your site is not delivering the traffic, leads and conversions you expect. If your website is getting a little long in the tooth but still gets results for your business, there’s probably no reason to mess with a good thing. But if you’ve seen significant drop-offs in traffic and leads, your visitors are clearly not finding what they’re looking for, and you might want to consider a site upgrade to bring them back.
- All your competitors have newer websites. While it’s true that you should do what’s right for you rather than blindly following what others are doing, if your competitors have websites that look and work better than yours, you’re going to be at a significant disadvantage. If your website is lagging behind competitors, consider an update to propel you to the front of the pack.
- Your site does not offer an excellent user experience. A successful website is all about pleasing your users. If your site is difficult to navigate and doesn’t offer engaging, valuable content, your users will leave. While small tweaks can improve the visitor experience on an existing site, a new website designed with user experience at the forefront is often the best solution.
- Small changes are difficult or impossible to make. Making small changes or updates to your site, like adding a blog post, updating an event, or changing a product description, should be easy for anyone on your staff to accomplish. If your website is built on a platform that is difficult to work with, or that requires a third party to make even the simplest updates, consider a new website built in an easy-to-use content management system (CMS). To find out which CMS is right for you, see our blog post Choosing a CMS: What Does Open-Source Mean and Why Does it Matter?