CT Digital Marketing Agency
Drive real exposure through digital marketing.
A great website is just the start. Backed by our award-winning digital marketing agency, Exposure, we offer a full range of digital marketing services including SEO, PPC, email, and content marketing, built to drive qualified traffic, leads, and sales.
- The average website receives 53% of its traffic from organic search.
- 90% of consumers rely on social media to keep up with trends and discover new products.
- 81% of small businesses use email as their primary customer acquisition channel.
Digital Marketing since 1997
For more than 25 years, Web Solutions has worked alongside its digital marketing division, Exposure, to deliver strategies that attract, engage, and convert. With a fully in-house team of designers, marketers, developers, and support specialists, Exposure offers a seamless blend of creative strategy, technology, and performance-driven marketing.
Search Engine Optimization
To drive traffic to your website, you need to elevate your visibility online. Our comprehensive SEO services can help your business achieve top search engine rankings.
- SEO audit and analysis: We start by taking a hard look at how your site is performing in search, what's working, what's holding you back, and where the biggest opportunities are, so your SEO budget goes toward fixes that move the needle.
- On-page optimization: We optimize the pages on your site with the right keywords, structure, and content, allowing Google to clearly understand what you offer and show your pages to people actively searching for it.
- Technical SEO: We handle the behind-the-scenes work that makes your site easier for search engines to read and rank, like site speed, mobile performance, and clean code, because even great content won't rank if the technical foundation is shaky.
- Off-page SEO and link building: We build your site's reputation through quality backlinks and mentions from other trusted sites, ensuring Google sees you as a credible authority in your industry and ranks you accordingly.
- Local search optimization: We help your business show up when nearby customers search for what you do on Google, in maps, and in the "near me" results, so you capture the people most likely to actually walk in, call, or buy.
Digital Advertising
Amplify your reach and see measurable results. Our team of experts will create an effective digital advertising strategy that aligns with your goals for growth.
- Paid search advertising: We run Google and Bing ads that put your business in front of people actively searching for what you offer, allowing you to capture high-intent traffic that is ready to purchase.
- Social media advertising: We create and manage ads on the platforms where your customers spend their time, like Facebook, Instagram, and LinkedIn, so you reach the right people with the right message and turn scrollers into customers.
- Display advertising: We design and place visual ads across the websites your audience already visits, keeping your brand visible and top-of-mind even when people aren't actively searching for you yet.
- Video advertising: We run video ads on platforms like YouTube and social feeds, so you can tell your story in a format that holds attention longer and connects with customers in a way static ads can't.
- Programmatic advertising: We use automated, data-driven ad buying to get your ads in front of the right people at the right time, across thousands of sites, extending your budget without you having to manage every placement yourself.
Email Marketing
Take advantage of the power of customized emails and comprehensive email marketing solutions.
- Email strategy development: We build an email plan focused on purpose-driven sends, whether that's nurturing leads, driving sales, or keeping existing customers coming back, instead of just landing in inboxes without a point.
- Email design and content creation: We design and write emails that look and sound like your brand, so your messages stand out in crowded inboxes.
- Campaign management: We handle the ongoing work of planning, scheduling, and sending your emails consistently, ensuring your audience hears from you at the right cadence to build trust.
- List management: We keep your subscriber list clean, organized, and segmented, so the right messages go to the right people and your open rates, click-throughs, and sender reputation stay strong over time.
- Training and support if you’d rather do it yourself: We can train your team to run your email campaigns confidently, allowing you to save on outsourcing when it makes sense for your business.
Lead Generation
Don’t wait for new leads to come to you. We provide lead generation solutions that help you increase engagement while converting prospects to customers.
- Lead generation strategy: We build a plan with clear goals and the right offers to attract qualified prospects, so that you're bringing in the kind of leads that turn into customers.
- Content aligned to the buyer’s journey: We create content that engages prospects wherever they are in the journey, guiding them toward a decision rather than pushing the same message on everyone.
- Analytics and reporting that show what’s working: We track the numbers that matter, like conversion rates, cost per lead, and which campaigns are pulling their weight, keeping you apprised on what your lead gen investment is delivering.
Data & Analytics
When you’re ready to dive deep into what makes your marketing grow, our comprehensive data and analytics solutions can help you unlock valuable insights to make informed decisions.
- Data collection and integration: We set up the tracking and tools that capture the right information from your website, ads, email, and other channels, providing a complete picture of your marketing performance.
- Data cleaning and preparation: We clean up duplicates, errors, and messy records, and organize your data into meaningful segments, so the insights you get are based on real data and not on numbers that don't add up.
- Data analysis and visualization: We turn your raw numbers into clear charts and reports that make sense at a glance, allowing you to quickly see what's working, what isn't, and where the real opportunities are hiding.
- Reporting, monitoring, and optimization: We track your performance over time and use what we learn to refine your strategy, so your marketing keeps getting smarter.
- Business intelligence tools: We put the right BI tools to work for your business, with data that becomes something you can act on and not just another forgettable dashboard.
Social Media Marketing
Make meaningful connections and grow your brand with a social media presence focused on direct and targeted connections to your target demographic.
Learn more about social media marketing on exposure.com