E-A-T, which stands for Expertise, Authority, and Trust, is a collection of factors that, while not used as actual metrics or ranking factors, helps Google evaluate the legitimacy of a website.
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
Is your marketing ready for the 2019 holiday shopping season? It may seem early to be thinking about holiday shopping, but it’s not.
Retargeting (also known as remarketing) is a type of advertising that shows potential customers personalized ads based on their previous interactions with your website.
There are many free digital marketing tools that can help you evaluate and improve everything from your website speed to your email subject lines.
If you have a local business, you can improve your Google search ranking and attract customers by setting up a Google My Business (GMB) page.
Trying to market your small business on a budget? Google has several new tools to help.
Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
As of January 2019 there were 1.94 billion websites on the internet, and every day Google receives more than 3.5 billion searches from people looking to find just the right content from among all those sites.
You have a new website and you’re eagerly waiting for it to start delivering the traffic, leads, and sales you anticipated. You're waiting ... and waiting ... and waiting. At some point it's time to admit that your new website looks great but … it's not working.