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Search Marketing: SEO and PPC

How to Use Your Competitors to Your Advantage

How to Use Your Competitors to Your Advantage

It’s always good to know what your competitors are up to. Do they have a new product you should consider adding to your inventory? Are they offering a special deal or discount you should match or beat? Are they using a sales or marketing tactic you should be trying? Have they made a PR misstep that your company can capitalize on?

These free tools can help you keep an eye on what your competitors are doing, and use what you learn to drive your business.

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10 Google Hacks to Improve Your Search Rank for Free

10 Google Hacks to Improve Your Search Rank for Free

Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.

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Google Changes, Updates & New Products in 2018

Google Changes, Updates & New Products in 2018

With Google making changes to its algorithm daily and releasing a steady stream of updates and enhancements to its dozens of products and services, it’s virtually impossible to keep up with everything the search giant is doing. Here’s a snapshot of some of the most important updates from Google so far this year.

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How to Write Website Content That Ranks, According to Google

How to Write Website Content That Ranks, According to Google

Search engine optimization can be complicated, but one of the most effective SEO tools is also the easiest: content. Having great content on your website not only improves your search rank, it generates leads, builds your brand, and enables you to create long-term connections with your customers.

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How Important Are Keywords for SEO?

How Important Are Keywords for SEO?

In the early days of digital marketing, good SEO meant keywords—and lots of them. In an attempt to rank higher on the search engine results page, SEO experts loaded website content with keywords, many times without any context.

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8 Ways to Use Online Reviews to Power Your Business

8 Ways to Use Online Reviews to Power Your Business

Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.

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19 Cool Free Tools to Optimize Your Website for 2018

19 Cool Free Tools to Optimize Your Website for 2018

Is there anything you would improve about your website? If your answer is “I’m not sure,” use these 19 tools to measure your website's performance in various categories. They're all free, and none require you to download software, create an account, or sign up for a free trial.

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How Visual Search Will Revolutionize Online Shopping

How Visual Search Will Revolutionize Online Shopping

When’s the last time you made a purchase based solely on a written description of an item, without seeing at least a picture of it? If you want a particular haircut, are you more likely to try to describe it in detail to your hairdresser, or simply bring a photo to your appointment?

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Is Your Website Optimized for These 3 Key Search Types?

Is Your Website Optimized for These 3 Key Search Types?

Search engine optimization (SEO) used to be fairly straightforward. Figure out what keywords people are using when searching for something related to your site, then make sure you use those keywords in your website content.

But the way people use the internet is changing, and SEO is changing and expanding to accommodate the different ways people are searching for information online. To make sure those searchers find you, make sure your site is optimized for these three search types.

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