Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement.
Your know what your website is about, but how do you quickly and accurately communicate that information to search engines and internet users? Reading the entire page should answer that question, but there’s a quicker way to get the information across: meta tags.
No matter how great your website is, it won’t do anything for your business unless people visit it. According to HubSpot’s 2018 State of Inbound report, 61% of marketers say generating website traffic is their top challenge. If your website traffic is lagging, or you just want to increase the number of potential customers who come to your site, try these 12 methods for giving your website traffic a boost.
It’s always good to know what your competitors are up to. Do they have a new product you should consider adding to your inventory? Are they offering a special deal or discount you should match or beat? Are they using a sales or marketing tactic you should be trying? Have they made a PR misstep that your company can capitalize on?
These free tools can help you keep an eye on what your competitors are doing, and use what you learn to drive your business.
Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.
With Google making changes to its algorithm daily and releasing a steady stream of updates and enhancements to its dozens of products and services, it’s virtually impossible to keep up with everything the search giant is doing. Here’s a snapshot of some of the most important updates from Google so far this year.
Search engine optimization can be complicated, but one of the most effective SEO tools is also the easiest: content. Having great content on your website not only improves your search rank, it generates leads, builds your brand, and enables you to create long-term connections with your customers.
In the early days of digital marketing, good SEO meant keywords—and lots of them. In an attempt to rank higher on the search engine results page, SEO experts loaded website content with keywords, many times without any context.
Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.
Is there anything you would improve about your website? If your answer is “I’m not sure,” use these 19 tools to measure your website's performance in various categories. They're all free, and none require you to download software, create an account, or sign up for a free trial.