Search Marketing: SEO and PPC

Free Digital Marketing Tools for Competitor Analysis

It’s always good to know what your competitors are up to. Do they have a new product you should consider adding to your inventory? Are they offering a special deal or discount you should match or beat? Are they using a sales or marketing tactic you should be trying? Have they made a PR misstep that your company can capitalize on?

These free tools can help you keep an eye on what your competitors are doing, and use what you learn to drive your business.

9/16/2020

10 Google Hacks to Improve Your Search Rank for Free

Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.

6/30/2020

What is E-A-T and How Can You Optimize Your Website for It?

E-A-T, which stands for Expertise, Authority, and Trust, is a collection of factors that, while not used as actual metrics or ranking factors, helps Google evaluate the legitimacy of a website.

1/21/2020

Our 10 Most-Read Digital Marketing Blog Posts of 2019

At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!

12/31/2019

21 Marketing Tips to Prepare Your Business for the Holidays

Is your marketing ready for the 2019 holiday shopping season? It may seem early to be thinking about holiday shopping, but it’s not.

10/29/2019

How Retargeting Can Bring Customers Back to Your Website

Retargeting (also known as remarketing) is a type of advertising that shows potential customers personalized ads based on their previous interactions with your website.

10/22/2019

46 Free Digital Marketing Tools for Small Businesses

There are many free digital marketing tools that can help you evaluate and improve everything from your website speed to your email subject lines.

10/15/2019

How to Set Up and Optimize a Google My Business Page

If you have a local business, you can improve your Google search ranking and attract customers by setting up a Google My Business (GMB) page.

10/10/2019

4 New Google Tools to Help You Promote Your Small Business for Free

Trying to market your small business on a budget? Google has several new tools to help.

9/3/2019

How to Turn Local Searches Into Customers for Free

Do you know where your customers are coming from? With more and more people using their smartphones to find local businesses, chances are the next person who walks through your door has already looked up your business online.

8/29/2019