How to Choose the Right Social Media Platform to Reach Your Target Audience
Having an active social media presence should be a priority for your business, but how do you decide which social media platform to focus on?
Social Media Marketing
Want More Facebook Engagement? Try These 11 Tactics
Since its launch in 2004, Facebook has grown exponentially, and now has 2.5 billion monthly active users and more than 90 million Facebook business pages. While the number of users and pages have both increased, user engagement on Facebook business pages has been declining for several years.
Our 10 Most-Read Digital Marketing Blog Posts of 2019
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
12 Great Ways to Find New Content Ideas for Your Company Blog
If you have a company blog on your website, it’s important to add fresh, high-quality content on a regular basis, because having frequently updated content boosts your website’s Google search rank and keeps your customers engaged with your brand.
When you're trying to keep your blog fresh and interesting, it can be difficult to come up with new topics to write about. Next time you’re at a loss for ideas, try these methods.
11 Giving Tuesday Ideas to Help Nonprofits Crush Their 2019 Fundraising Goals
The holiday season isn’t just a time for shopping, it’s a time for charitable giving. And like online shopping, online giving continues to increase each year.
21 Marketing Tips to Prepare Your Business for the Holidays
Is your marketing ready for the 2019 holiday shopping season? It may seem early to be thinking about holiday shopping, but it’s not.
How Retargeting Can Bring Customers Back to Your Website
Retargeting (also known as remarketing) is a type of advertising that shows potential customers personalized ads based on their previous interactions with your website.
How to Use Facebook Messenger to Slide into Your Customers’ DMs
One of the keys to successful marketing is being able to make real connections with your target audience. These days, when you want to connect with someone in your personal circle, you probably do it via text.
5 Things You Need to Do Immediately After a Website Launch
Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
How to Use Stories Ads on Facebook and Instagram
According to the 2019 State of Social Report by Buffer, the stories format is the next big thing in social media marketing for businesses, with more than 57% of brands saying stories have been “somewhat effective” or “very effective” for their marketing. According to Instagram, 33% of the most viewed stories come from businesses.