Video has become one of the most effective and widely used marketing tools—according to the State of Video Marketing 2021, 86% of businesses use video for marketing, an increase of 41% since 2016.
The popularity of live video continues to grow, with live video expected to account for 17% of all internet traffic this year and the live streaming market estimated to hit $184.27 billion by 2027.
There are more than 4.6 billion active social media users worldwide, and more and more businesses are recognizing the vast potential social media offers to reach their audiences.
Every day, people watch almost 5 billion videos on YouTube. If you're a small business trying to get more views and engagement on your YouTube videos, that’s a lot of competition. The good news is, more than 122 million people watch videos on YouTube daily, and their appetite for videos is only growing.
The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
Having an active social media presence should be a priority for your business, but how do you decide which social media platform to focus on?
With more people online than ever before, your website is the best way to get new traffic, nurture relationships with your existing customers, and promote your brand. But what if your website isn’t performing up to expectations? Check this list of possible problems and how to fix them so that you can get your website back on track.
Is your social media marketing strategy working? The fastest way to find out is with a social media audit. A social media audit will give you a comprehensive overview of all your social media marketing efforts, enable you to keep track of key information and performance, and help you identify opportunities for improvement.
Every business knows how important it is to listen to customers. With more and more communication and commerce being conducted online, listening has to extend beyond in-person and over the phone and into the medium where your customers are most likely to express themselves—social media.
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!