Analytics & Reporting
How do you know if your marketing is working?
There are dozens of ways to use digital marketing analytics to measure the performance of your digital marketing–our digital marketing team will figure out which key performance indicators (KPIs) and metrics align with your goals. We use a robust selection of digital marketing reporting tools to track and measure key aspects of your marketing, then take that observation, measurement, and analysis and turn it into intelligence and insight to drive your business forward.
Website Traffic & Conversions
Your website is the lifeblood of your business, so you need an accurate count of website visitors and a clear picture of what they're doing on your site. Our digital marketing analysts will provide a comprehensive review of website traffic, behavior, and conversions and use that knowledge to increase site visitors among your target audience, improve user experience, and turn browsers into customers.
- Website conversions and funnels
- Bounce rate and friction points
- Traffic sources and performance
- Top content and page performance
Custom Reporting & Dashboards
Our digital marketing team will create detailed reports based on your specific digital marketing needs, so you can quickly and easily assess our efforts. Our comprehensive analysis and reporting process is fully transparent, so you'll always know what we're doing on your behalf, what results we're seeing, and if your marketing efforts are on track to meet your goals.
- Key metrics and KPIs
- Lead and customer acquisition
- Advanced visitor segmentation
- Marketing channel performance
When it comes to digital marketing, measurement is critical to success, and “good enough” is never good enough for us. We're always checking, measuring, testing, and refining every aspect of your campaigns to get the best results possible.
- PPC, display, social, and email campaign ROI
- Year-over-year trends
- SEO performance tracking
- A/B testing
Your marketing doesn't exist in a vacuum. To market effectively, you need to know what your competitors are doing, what results they're achieving, and how your efforts compare. Our team conducts in-depth research on your industry and competitors to get a true picture of your company's market position and build a custom plan for your success.
- Industry research and analysis
- Website design and content review
- Ad messaging, keywords, and budgets