Web Solutions – CT Web Design & Development Company

Content Marketing

15 Ways to Get Your Content Noticed

15 Ways to Get Your Content Noticed

Creating valuable content for your target audiences is a great way to promote your thought leadership, improve search engine rankings, and attract and retain customers. But creating content is just the first step—getting that content in front of your audience is just as important, if not more so. After all, your content won’t do you any good if no one sees it. Here’s how to make sure your content gets seen.

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What Images Can You Use on Your Website for Free?

What Images Can You Use on Your Website for Free?

When you’re looking for photographs to use on your website, you can’t just download and use any photo you find online—each photo has its own usage rules, and unauthorized use can result in fines or even lawsuits. Here’s what you need to know about rights, royalties, and rules, plus 11 sites for free photos.

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Beyond the Blog: 11 Fresh Content Ideas to Try

Beyond the Blog: 11 Fresh Content Ideas to Try

The first step into content marketing is often a blog. According to a 2020 study by the Content Marketing Institute, 89% of B2B marketers use blogs as a major part of their content marketing strategy. While blogs can be an extremely effective method of building brand awareness, connecting with customers, nurturing leads, and driving traffic to your website, they aren’t the only tool at your disposal. Here are some other content formats to consider:

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What You Need to Know About Using Employees in Company Photos and Videos

What You Need to Know About Using Employees in Company Photos and Videos

Using your employees in photos and videos—in everything from social posts to annual reports to product demonstration videos—is a great way to show your company’s personality. But using photos or other personal representations of your employees might get you into trouble if you don’t understand the risks and take steps to protect yourself.

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