If you have a company blog on your website, it’s important to add fresh, high-quality content on a regular basis, because having frequently updated content boosts your website’s Google search rank and keeps your customers engaged with your brand.
When you're trying to keep your blog fresh and interesting, it can be difficult to come up with new topics to write about. Next time you’re at a loss for ideas, try these methods.
The holiday season isn’t just a time for shopping, it’s a time for charitable giving. And like online shopping, online giving continues to increase each year.
Is your marketing ready for the 2019 holiday shopping season? It may seem early to be thinking about holiday shopping, but it’s not.
There are many free digital marketing tools that can help you evaluate and improve everything from your website speed to your email subject lines.
If you have a local business, you can improve your Google search ranking and attract customers by setting up a Google My Business (GMB) page.
Trying to market your small business on a budget? Google has several new tools to help.
Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
Is your marketing content excellent, good, or substandard? How do you tell?
Having a blog on your website is one of the best, most cost effective ways to increase your brand’s profile, reach your target audience, and bring visitor traffic to your site.
For an ecommerce website, the product page is crucial. It’s the very bottom of the sales funnel, where potential customers decide whether to buy or pass. Making sure your ecommerce product pages are doing everything right is the best way to minimize abandoned transactions and ensure you get the most sales possible. Follow these tips for high-converting product pages.