Content serves many purposes in marketing—it can convey your brand’s story and purpose, extol the benefits of your products or services, and give customers more information about your company. But if a potential customer isn’t familiar with your brand, why should they believe what your content has to say? That’s where thought leadership comes in.
Press releases have an old-fashioned reputation. Back when most people got their news from newspapers and television, press releases were the main method used by companies to publicize newsworthy events and accomplishments.
Video has become one of the most effective and widely used marketing tools—according to the State of Video Marketing 2021, 86% of businesses use video for marketing, an increase of 41% since 2016.
The popularity of live video continues to grow, with live video expected to account for 17% of all internet traffic this year and the live streaming market estimated to hit $184.27 billion by 2027.
Every day, people watch almost 5 billion videos on YouTube. If you're a small business trying to get more views and engagement on your YouTube videos, that’s a lot of competition. The good news is, more than 122 million people watch videos on YouTube daily, and their appetite for videos is only growing.
Do you know how your customers are using your website? Website analytics can give you some information, but the best way to develop a holistic understanding of what customers experience when using your website is to create a customer journey map.
The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
With more people online than ever before, your website is the best way to get new traffic, nurture relationships with your existing customers, and promote your brand. But what if your website isn’t performing up to expectations? Check this list of possible problems and how to fix them so that you can get your website back on track.
There’s no question that content marketing works. According to Demand Metric, content marketing costs 62% less than traditional marketing and generates three times as many leads. But like any type of marketing, content marketing needs to be executed correctly in order to be effective, and several pitfalls can keep your content from reaching its full potential. Make sure your content marketing isn’t guilty of any of these key mistakes.
When someone Googles a question related to your brand, you want them to find your website. One of the best ways to accomplish that goal is to get content from your website into a Google featured snippet. Capturing a Google featured snippet boosts your visibility, generates traffic to your website, and bolsters your brand reputation.