It's been almost a year since the coronavirus pandemic started, and while it's still affecting life and business, many small business owners have shifted out of emergency mode and into a longer-term strategy for dealing with the “new normal.”
With many in-person events still on hold due to the pandemic, many businesses are finding that virtual meetings and activities can be almost as good, or perhaps even better, than the real thing.
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
The holiday shopping season is upon us. If you sell products on your ecommerce website, are you ready to make the most of the holiday season by offering a great shopping experience to new and returning customers?
Is your marketing ready for the 2020 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.
The holiday season isn’t just a time for shopping, it’s a time for charitable giving. With many in-person fundraising events canceled this year due to the pandemic, having a strong online fundraising campaign is more important than ever.
Creating valuable content for your target audiences is a great way to promote your thought leadership, improve search engine rankings, and attract and retain customers. But creating content is just the first step—getting that content in front of your audience is just as important, if not more so. After all, your content won’t do you any good if no one sees it. Here’s how to make sure your content gets seen.
Every day, people watch almost 5 billion videos on YouTube. The bad news is, if you're a small business trying to get more views and engagement on your YouTube videos, that’s a lot of competition. The good news is, YouTube has more than 2 billion active users, and their appetite for videos is only growing.
When you’re looking for photographs to use on your website, you can’t just download and use any photo you find online—each photo has its own usage rules, and unauthorized use can result in fines or even lawsuits. Here’s what you need to know about rights, royalties, and rules, plus 11 sites for free photos.
Do your customers trust your brand? The answer could make a big difference for your company.