Why Getting People to Trust Your Brand is Crucial to Your Bottom Line
Do your customers trust your brand? The answer could make a big difference for your company.
Content Marketing
11 Tips for Creating Social Videos Your Customers Will Want to Watch
Two of the biggest and fastest-growing online trends are social media and video. Worldwide, the average user spends 135 minutes per day on social media, and a lot of that time is spent watching videos. According to a forecast by Cisco, by 2021 video will account for 82% of global internet traffic.
10 Tips to Get Your Ecommerce Site Ready for Holiday Shopping
The holiday shopping season is upon us. If you sell products on your ecommerce website, are you ready to make the most of the holiday season by offering a great shopping experience to new and returning customers? According to Deloitte’s annual retail holiday sales forecast, holiday ecommerce sales will be up 17%-22% over last year, and online sales are expected to reach $128-$134 billion.
13 Reasons Your Company Should Have a Blog
A company blog is one of the most compelling and cost-effective ways to reach your audience. Here are 13 reasons to start a company blog or make the blog you currently have a priority.
9 Reasons Your Website Needs an FAQ Page
Does your website have an FAQ (frequently asked questions) page? If not, it probably should. Here are 9 reasons you should consider creating an FAQ page for your website.
What Images Can You Use on Your Website for Free?
When you’re looking for photographs to use on your website, you can’t just download and use any photo you find online—each photo has its own usage rules, and unauthorized use can result in fines or even lawsuits. Here’s what you need to know about rights, royalties, and rules, plus 11 sites for free photos.
How to Increase Website Conversions to Get More Sales
One of the main goals of any website is to drive visitors to perform a desired action, such as make a purchase, schedule an appointment, or download a whitepaper. These conversions are what generate leads, turn visitors into customers, and keep existing customers coming back. Follow these 11 tips to improve your website conversion rates.
How to Write Website Content That Ranks, According to Google
Search engine optimization can be complicated, but one of the most effective SEO tools is also the easiest: content. Having great content on your website not only improves your search rank, it generates leads, builds your brand, and enables you to create long-term connections with your customers.
Tips to Inspire Trust and Increase Sales with Website Testimonials
How do you get people to trust your business? Show them that other people trust your business.
8 Ways to Use Online Reviews to Power Your Business
Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.