Creating valuable content for your target audiences is a great way to promote your thought leadership, improve search engine rankings, and attract and retain customers. But creating content is just the first step—getting that content in front of your audience is just as important, if not more so. After all, your content won’t do you any good if no one sees it. Here’s how to make sure your content gets seen.
It's been six months since the coronavirus pandemic started, and while it's still affecting life and business, many small business owners are shifting out of emergency mode and into a longer-term strategy for dealing with the “new normal.”
Every day, people watch almost 5 billion videos on YouTube. The bad news is, if you're a small business trying to get more views and engagement on your YouTube videos, that’s a lot of competition. The good news is, YouTube has more than 2 billion active users, and their appetite for videos is only growing.
When you’re looking for photographs to use on your website, you can’t just download and use any photo you find online—each photo has its own usage rules, and unauthorized use can result in fines or even lawsuits. Here’s what you need to know about rights, royalties, and rules, plus 11 sites for free photos.
During the pandemic, many businesses turned to online meetings and activities and were surprised to find that virtual interaction can be almost as good, or perhaps even better, than the real thing.
Do your customers trust your brand? The answer could make a big difference for your company.
The first step into content marketing is often a blog. According to a 2020 study by the Content Marketing Institute, 89% of B2B marketers use blogs as a major part of their content marketing strategy. While blogs can be an extremely effective method of building brand awareness, connecting with customers, nurturing leads, and driving traffic to your website, they aren’t the only tool at your disposal. Here are some other content formats to consider:
Your About page is one of the most important pages on your website. According to one study, 52% of consumers said the first thing they want to see when they visit a website is the company’s ‘About Us’ page.
Using your employees in photos and videos—in everything from social posts to annual reports to product demonstration videos—is a great way to show your company’s personality. But using photos or other personal representations of your employees might get you into trouble if you don’t understand the risks and take steps to protect yourself.
When you have a company website, you want people to visit your site and stay there as long as it takes for them to accomplish their goal, which could include making a purchase, signing up for a newsletter, filling out a form, or scheduling a demo.