The popularity of live video continues to grow, with live video expected to account for 25% of all Internet traffic by 2025 and the live streaming market estimated to hit $3.21 billion by 2027. In the U.S., 42% of people have watched live-streamed content.
How do you get people to trust your business? Show them that other people trust your business.
The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
Why use video? Videos get attention, help you increase website traffic, entice users to stay longer, and drive the sales process.
As any writer will tell you, writing content is not easy. In addition to making sure spelling and grammar are perfect, you also must strike the right tone, make it engaging for readers, and effectively get your message across. And then there are keywords, search engine optimization, formatting, and many more factors that go into successful marketing content.
Webinars are one of the most powerful and cost-effective ways to reach your audience. According to the 2022 B2B Content Marketing Report, webinars are the second-most effective marketing tactic for B2B businesses (after in-person events), and another report found that around 40% of webinar attendees turn into qualified leads, or up to 73% for B2B webinars.
Is your marketing ready for the 2023 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.
Is your marketing content excellent, good, or substandard? How do you tell?
Having a company blog is one of the best ways to increase website traffic and generate leads. In fact, 80% of consumers appreciate learning more about a company through custom blog content and companies with blogs generally see 67% more leads per month than those without. But how do you make sure your company blog delivers those results and keeps customers coming back for more?
Since its launch in 2004, Facebook has grown exponentially, and now has almost 3 billion monthly active users and more than 200 million Facebook business pages.