Web Solutions – CT Web Design & Development Company

Branding

13 Different Types of Marketing, What They Mean and When to Use Them

13 Different Types of Marketing, What They Mean and When to Use Them

In the modern marketing world, there are several types of marketing with fairly self-descriptive names: digital marketing, social media marketing, email marketing, content marketing. But what about those marketing approaches with less clear labels, like inbound marketing, lifecycle marketing and experiential marketing? Next time you hear an unfamiliar marketing term, check this glossary of marketing types and approaches.

Read More

5 Things You Need to Do Immediately After a Website Launch

5 Things You Need to Do Immediately After a Website Launch

Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.

Read More

Why Press Releases Still Work for Online Businesses

Why Press Releases Still Work for Online Businesses

Press releases have an old-fashioned reputation. Back when most people got their news from newspapers and television, press releases were the main method used by companies to publicize newsworthy events and accomplishments.

Read More

Our 10 Most-Read Digital Marketing Blogs of 2018

Our 10 Most-Read Digital Marketing Blogs of 2018

At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!

Read More

4 Ways to Get Your Brand Noticed with Awareness Marketing

4 Ways to Get Your Brand Noticed with Awareness Marketing

If a potential customer has never heard of your brand, company or product, chances are low they'll ever make a purchase from you. While a sale is the ultimate goal for any business, the first step is making potential customers aware of who you are and what you have to offer.

Read More

How to Create Effective Customer Personas

How to Create Effective Customer Personas

Do you know who your ideal customers are? If you have a general idea but few specifics, creating buyer personas is an extremely useful way to better understand your target audience.

Read More

Spring Clean Your Marketing for 2019

Spring Clean Your Marketing for 2019

Spring is here, which means it's time to clear out the cobwebs in your marketing for a fresh new start! A successful marketing plan has a lot of moving parts, and chances are that no matter how diligently you try to keep up, some of your marketing efforts have collected some dust over the past year. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.

Read More

8 Elements to Help You Define and Build a Successful Brand

8 Elements to Help You Define and Build a Successful Brand

If you have a company, you have a brand. But a brand is more than a name or a logo—it is a detailed identity that guides everything you do as a company, from the tone of your emails to the colors on your website to how you handle customer complaints. Whether your brand is strong or weak depends on how well you have defined it, and how faithfully you adhere to it.

Read More