Spring is here, which means it's time to clear out the cobwebs in your marketing for a fresh new start! A successful marketing plan has a lot of moving parts, and chances are that no matter how diligently you try to keep up, some of your marketing efforts have collected some dust over the past year. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
If you have a company, you have a brand. But a brand is more than a name or a logo—it is a detailed identity that guides everything you do as a company, from the tone of your emails to the colors on your website to how you handle customer complaints. Whether your brand is strong or weak depends on how well you have defined it, and how faithfully you adhere to it.
A logo is an extension of your brand, and should be a unique and powerful mark to identify your company. If your logo isn't doing its job, it might be time for a change that will improve your image, engage customers, and drive business.
Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet. With consumers increasingly using online reviews to make purchasing decisions, your online reputation can make or break your business. Here’s how to use online reputation management to present your company in the most positive light.
Your About page is one of the most important pages on your website. According to one study, 52% of consumers said the first thing they want to see when they visit a website is the company’s ‘About Us’ page.
Business-to-Consumer (B2C) marketers can build their brands with catchy slogans or buzzworthy campaigns. The branding process is more complex in the Business-to-Business (B2B) world—but every bit as important.
Your company probably has a mission statement, hopefully a brand personality and brand values, maybe a vision statement and a brand promise. But does it have a brand purpose? Increasingly, brand purpose is becoming a more important, and more common, way to set your business apart from the competition.
In today’s marketing world, web is the most effective solution for efficiently getting a message out to the masses. But still, nothing quite measures up to the tangible and personal experience of holding and reading a well-executed printed work.