Branding

<span>5 Things You Need to Do</span> Immediately After a Website Launch

5 Things You Need to Do Immediately After a Website Launch

Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.

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<span>Our 10 Most-Read</span> Digital Marketing Blogs of 2018

Our 10 Most-Read Digital Marketing Blogs of 2018

At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!

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<span>4 Ways to Get Your Brand Noticed</span> with Awareness Marketing

4 Ways to Get Your Brand Noticed with Awareness Marketing

If a potential customer has never heard of your brand, company or product, chances are low they'll ever make a purchase from you. While a sale is the ultimate goal for any business, the first step is making potential customers aware of who you are and what you have to offer.

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<span>8 Elements to Help You</span> Define and Build a Successful Brand

8 Elements to Help You Define and Build a Successful Brand

If you have a company, you have a brand. But a brand is more than a name or a logo—it is a detailed identity that guides everything you do as a company, from the tone of your emails to the colors on your website to how you handle customer complaints. Whether your brand is strong or weak depends on how well you have defined it, and how faithfully you adhere to it.

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7 Tips for Super-Effective Online Reputation Management

7 Tips for Super-Effective Online Reputation Management

Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet. With consumers increasingly using online reviews to make purchasing decisions, your online reputation can make or break your business. Here’s how to use online reputation management to present your company in the most positive light.

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Digital Marketing Must-Haves for 2017

Digital Marketing Must-Haves for 2017

Happy New Year! Now that the ball has dropped, it's time to make sure you're not dropping the ball with your marketing plans. Here's what you should have in your marketing toolkit for 2017.

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