How to Set Up and Optimize a Google My Business Page
If you have a local business, you can improve your Google search ranking and attract customers by setting up a Google My Business (GMB) page.
Marketing Strategy
How to Use Facebook Messenger to Slide into Your Customers’ DMs
One of the keys to successful marketing is being able to make real connections with your target audience. These days, when you want to connect with someone in your personal circle, you probably do it via text.
4 New Google Tools to Help You Promote Your Small Business for Free
Trying to market your small business on a budget? Google has several new tools to help.
5 Things You Need to Do Immediately After a Website Launch
Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
How to Use Facebook Groups to Build a Community Around Your Brand
You probably already have a Facebook page for your business as a way to promote your brand and make connections with your target audience. Starting your own Facebook group is a way to deepen those connections and create a real community of the people who share similar interests and know and love your brand.
Which Google Ranking Factors Matter Most in 2019
As of January 2019 there were 1.94 billion websites on the internet, and every day Google receives more than 3.5 billion searches from people looking to find just the right content from among all those sites.
13 Product Page Enhancements That Will Make Online Shoppers Click “Buy”
For an ecommerce website, the product page is crucial. It’s the very bottom of the sales funnel, where potential customers decide whether to buy or pass. Making sure your ecommerce product pages are doing everything right is the best way to minimize abandoned transactions and ensure you get the most sales possible. Follow these tips for high-converting product pages.
Why Press Releases Still Work for Online Businesses
Press releases have an old-fashioned reputation. Back when most people got their news from newspapers and television, press releases were the main method used by companies to publicize newsworthy events and accomplishments.
13 Ways to Get More Likes, Comments, Shares and Views on Your YouTube Videos
Every day, people watch almost 5 billion videos on YouTube. The bad news is, if you're a small business trying to get more views and engagement on your YouTube videos, that’s a lot of competition. The good news is, YouTube has almost 2 billion active users, and their appetite for videos is only growing.
9 Guidelines for Great Customer Service
The quality of customer service you provide can make or break your business. Great customer service keeps current customers happy, elevates your brand, and attracts new business. Missing the mark with your customer service can lead to unsatisfied customers, lost business, and a bad reputation that travels quickly by word of mouth and online reviews.