Web Solutions – CT Web Design & Development Company

Marketing Strategy

13 Different Types of Marketing, What They Mean and When to Use Them

13 Different Types of Marketing, What They Mean and When to Use Them

In the modern marketing world, there are several types of marketing with fairly self-descriptive names: digital marketing, social media marketing, email marketing, content marketing. But what about those marketing approaches with less clear labels, like inbound marketing, lifecycle marketing and experiential marketing? Next time you hear an unfamiliar marketing term, check this glossary of marketing types and approaches.

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12 Great Ways to Find New Content Ideas for Your Company Blog

12 Great Ways to Find New Content Ideas for Your Company Blog

If you have a company blog on your website, it’s important to add fresh, high-quality content on a regular basis, because having frequently updated content boosts your website’s Google search rank and keeps your customers engaged with your brand.

When you're trying to keep your blog fresh and interesting, it can be difficult to come up with new topics to write about. Next time you’re at a loss for ideas, try these methods.

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5 Things You Need to Do Immediately After a Website Launch

5 Things You Need to Do Immediately After a Website Launch

Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.

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