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Marketing Strategy

How to Use Your Competitors to Your Advantage

How to Use Your Competitors to Your Advantage

It’s always good to know what your competitors are up to. Do they have a new product you should consider adding to your inventory? Are they offering a special deal or discount you should match or beat? Are they using a sales or marketing tactic you should be trying? Have they made a PR misstep that your company can capitalize on?

These free tools can help you keep an eye on what your competitors are doing, and use what you learn to drive your business.

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4 Ways to Get Your Brand Noticed with Awareness Marketing

4 Ways to Get Your Brand Noticed with Awareness Marketing

If a potential customer has never heard of your brand, company or product, chances are low they'll ever make a purchase from you. While a sale is the ultimate goal for any business, the first step is making potential customers aware of who you are and what you have to offer.

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How to Increase Website Conversions to Get More Sales

How to Increase Website Conversions to Get More Sales

One of the main goals of any website is to drive visitors to perform a desired action, such as make a purchase, schedule an appointment, or download a whitepaper. These conversions are what generate leads, turn visitors into customers, and keep existing customers coming back. Follow these 11 tips to improve your website conversion rates.

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10 Google Hacks to Improve Your Search Rank for Free

10 Google Hacks to Improve Your Search Rank for Free

Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.

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How to Create Effective Customer Personas

How to Create Effective Customer Personas

Do you know who your ideal customers are? If you have a general idea but few specifics, creating buyer personas is an extremely useful way to better understand your target audience.

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8 Ways to Use Online Reviews to Power Your Business

8 Ways to Use Online Reviews to Power Your Business

Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.

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What U.S. Businesses Need to Know About GDPR

What U.S. Businesses Need to Know About GDPR

On May 25, 2018, new regulations governing the use of personal data belonging to citizens of the European Union will go into effect. The General Data Protection Regulation (GDPR) is designed to protect the privacy of EU citizens but will also have wide-ranging implications for businesses worldwide. According to a survey on GDPR preparedness by PwC US,  77% percent of U.S.-based companies expect to spend $1 million or more to meet GDPR requirements, and 9% percent expect to spend more than $10 million. Here’s what U.S. businesses need to know about GDPR.

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How to Choose a Web Design Company

How to Choose a Web Design Company

So you’ve decided you need a new website. If you’re not already working with a web design agency you’re happy with, how do you choose the right firm to develop the online face of your business?

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