If you’ve decided your website needs a refresh, you’re probably anxious to get the process started. It’s exciting to think about a shiny new website with all the digital bells and whistles, but don’t rush into a website redesign.
Is your website getting results for your business? There’s one great way to tell: website analytics. Using Google Analytics, you can find out a lot about how visitors are using your site and how effective it is at delivering results for your business. Here are the 9 key website metrics you need to be tracking.
Having the right marketing agency is crucial to the success of your business. A marketing agency can help you outline a marketing strategy designed to reach your business goals, identify the right marketing tactics to achieve the results you want, and put those plans into action.
LinkedIn started as a career networking tool but has evolved into the most-used, most effective social media platform for B2B marketers.
For years, businesses were only required to collect state sales tax on online purchases if they operated a physical store in the state. Because traditional retailers had to charge sales tax on every purchase, that gave online retailers a price advantage over physical stores. As of last year, that could be changing.
Digital marketing is an ongoing effort, not a set of sudden resolutions, but in the spirit of the season we’ve come up with five New Year’s resolutions that can guide your digital marketing efforts all year long.
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
Content serves many purposes in marketing—it can convey your brand’s story and purpose, extol the benefits of your products or services, and give customers more information about your company. But if a potential customer isn’t familiar with your brand, why should they believe what your content has to say? That’s where thought leadership comes in.
No one likes getting negative feedback, and the stakes are even higher when the target is your business. While 94% of consumers say a negative review has convinced them to avoid a business, negative feedback on review sites and social media can actually help your business, provided you handle it the right way. Turn negative feedback into great customer interactions by following these 12 tips.
Do your customers trust your brand? The answer could make a big difference for your company.