13 Reasons Your Company Should Have a Blog
A company blog is one of the most compelling and cost-effective ways to reach your audience. Here are a dozen reasons to start a company blog or make the blog you currently have a priority.
Marketing Strategy
How to Conduct A Social Media Audit
Is your social media marketing strategy working? The fastest way to find out is with a social media audit. A social media audit will give you a comprehensive overview of all your social media marketing efforts, enable you to keep track of key information and performance, and help you identify opportunities for improvement.
Chatbots 101: How (and When) to Use Bots for Your Business
Chatbots are a hot topic in marketing, and for good reason. Chatbots have revolutionized how businesses interact with their customers—providing instant support for a fraction of the cost of a human customer service agent and enabling brands to engage more deeply with their target audiences. Here’s everything you need to know about what chatbots can do, and whether they make sense for your business.
How to Use Online Surveys to Increase Customer Loyalty
Do you know what your customers want? You have to understand your audience in order to effectively market to them, provide the products and services they need, and turn them into loyal customers.
How to Use Your Competitors to Your Advantage
It’s always good to know what your competitors are up to. Do they have a new product you should consider adding to your inventory? Are they offering a special deal or discount you should match or beat? Are they using a sales or marketing tactic you should be trying? Have they made a PR misstep that your company can capitalize on?
These free tools can help you keep an eye on what your competitors are doing, and use what you learn to drive your business.
4 Ways to Get Your Brand Noticed with Awareness Marketing
If a potential customer has never heard of your brand, company or product, chances are low they'll ever make a purchase from you. While a sale is the ultimate goal for any business, the first step is making potential customers aware of who you are and what you have to offer.
How to Increase Website Conversions to Get More Sales
One of the main goals of any website is to drive visitors to perform a desired action, such as make a purchase, schedule an appointment, or download a whitepaper. These conversions are what generate leads, turn visitors into customers, and keep existing customers coming back. Follow these 11 tips to improve your website conversion rates.
10 Google Hacks to Improve Your Search Rank for Free
Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.
How to Create Effective Customer Personas
Do you know who your ideal customers are? If you have a general idea but few specifics, creating buyer personas is an extremely useful way to better understand your target audience.
Hello, I'm From Google... And Other Common Small Business Scams to Watch Out For
If you’ve received a phone call that begins with “Hi, I’m calling on behalf of Google…”, you may have been the target of a scam.