During the pandemic, many businesses turned to online meetings and activities and were surprised to find that virtual interaction can be almost as good, or perhaps even better, than the real thing.
To help businesses navigate through the coronavirus pandemic, Google, Facebook, LinkedIn, and Instagram have released comprehensive guides on how companies can continue to reach and serve customers, deal with disruptions, and adjust their business strategies.
How do consumers want companies to respond to the coronavirus pandemic? Studies say consumers want brands to be helpful and continue to be visible during a crisis, while not exploiting circumstances for self-promotion or profit.
Having an active social media presence should be a priority for your business, but how do you decide which social media platform to focus on?
When you have a company website, you want people to visit your site and stay there as long as it takes for them to accomplish their goal, which could include making a purchase, signing up for a newsletter, filling out a form, or scheduling a demo.
Since its launch in 2004, Facebook has grown exponentially, and now has 2.5 billion monthly active users and more than 90 million Facebook business pages. While the number of users and pages have both increased, user engagement on Facebook business pages has been declining for several years.
Do you know how your customers are using your website? Website analytics can give you some information, but the best way to develop a holistic understanding of what customers experience when using your website is to create a customer journey map.
E-A-T, which stands for Expertise, Authority, and Trust, is a collection of factors that, while not used as actual metrics or ranking factors, helps Google evaluate the legitimacy of a website.
Hiring the right people is one of the most important ways to ensure the success of your small business. With the national unemployment rate near a 50-year low, there are labor shortages across the country, which means it can be challenging to make your company stand out to top candidates.
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!