How to Choose the Right Social Media Platform to Reach Your Target Audience
Having an active social media presence should be a priority for your business, but how do you decide which social media platform to focus on?
Marketing Strategy
The Top 11 Reasons People Leave Your Website (and How to Fix Them)
When you have a company website, you want people to visit your site and stay there as long as it takes for them to accomplish their goal, which could include making a purchase, signing up for a newsletter, filling out a form, or scheduling a demo.
Want More Facebook Engagement? Try These 11 Tactics
Since its launch in 2004, Facebook has grown exponentially, and now has 2.5 billion monthly active users and more than 90 million Facebook business pages. While the number of users and pages have both increased, user engagement on Facebook business pages has been declining for several years.
How to Map the Customer Journey on Your Website
Do you know how your customers are using your website? Website analytics can give you some information, but the best way to develop a holistic understanding of what customers experience when using your website is to create a customer journey map.
What is E-A-T and How Can You Optimize Your Website for It?
E-A-T, which stands for Expertise, Authority, and Trust, is a collection of factors that, while not used as actual metrics or ranking factors, helps Google evaluate the legitimacy of a website.
Adding Staff in 2020? 8 Marketing Tips to Help You Find and Hire the Right Candidates
Hiring the right people is one of the most important ways to ensure the success of your small business. With the national unemployment rate near a 50-year low, there are labor shortages across the country, which means it can be challenging to make your company stand out to top candidates.
Our 10 Most-Read Digital Marketing Blog Posts of 2019
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
How to Improve Your Relationship with Your Marketing Agency
Is your relationship with your marketing agency as healthy as it could be? Like every relationship, the partnership between a business and its marketing agency must be respected and nurtured to keep it strong and allow it to grow.
13 Different Types of Marketing, What They Mean and When to Use Them
In the modern marketing world, there are several types of marketing with fairly self-descriptive names: digital marketing, social media marketing, email marketing, content marketing. But what about those marketing approaches with less clear labels, like inbound marketing, lifecycle marketing and experiential marketing? Next time you hear an unfamiliar marketing term, check this glossary of marketing types and approaches.
12 Great Ways to Find New Content Ideas for Your Company Blog
If you have a company blog on your website, it’s important to add fresh, high-quality content on a regular basis, because having frequently updated content boosts your website’s Google search rank and keeps your customers engaged with your brand.
When you're trying to keep your blog fresh and interesting, it can be difficult to come up with new topics to write about. Next time you’re at a loss for ideas, try these methods.