11 Free Ways to Use Your LinkedIn Company Page to Promote Your Business
LinkedIn started as a career networking tool but has evolved into the most-used, most effective social media platform for B2B marketers.
Marketing Strategy
What the New Tax Laws for Online Sales Mean for Your Ecommerce Site
For years, businesses were only required to collect state sales tax on online purchases if they operated a physical store in the state. Because traditional retailers had to charge sales tax on every purchase, that gave online retailers a price advantage over physical stores. As of last year, that could be changing.
5 Digital Marketing Resolutions to Make Your Business More Successful in 2019
Digital marketing is an ongoing effort, not a set of sudden resolutions, but in the spirit of the season we’ve come up with five New Year’s resolutions that can guide your digital marketing efforts all year long.
Our 10 Most-Read Digital Marketing Blogs of 2018
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
How to Use Thought Leadership Content to Build Your Business
Content serves many purposes in marketing—it can convey your brand’s story and purpose, extol the benefits of your products or services, and give customers more information about your company. But if a potential customer isn’t familiar with your brand, why should they believe what your content has to say? That’s where thought leadership comes in.
How to Turn Negative Comments and Reviews into a Positive for Your Business
No one likes getting negative feedback, and the stakes are even higher when the target is your business. While 94% of consumers say a negative review has convinced them to avoid a business, negative feedback on review sites and social media can actually help your business, provided you handle it the right way. Turn negative feedback into great customer interactions by following these 12 tips.
Why Getting People to Trust Your Brand is Crucial to Your Bottom Line
Do your customers trust your brand? The answer could make a big difference for your company.
10 Tips to Get Your Ecommerce Site Ready for Holiday Shopping
The holiday shopping season is upon us. If you sell products on your ecommerce website, are you ready to make the most of the holiday season by offering a great shopping experience to new and returning customers? According to Deloitte’s annual retail holiday sales forecast, holiday ecommerce sales will be up 17%-22% over last year, and online sales are expected to reach $128-$134 billion.
12 Surefire Ways to Increase Website Traffic
No matter how great your website is, it won’t do anything for your business unless people visit it. According to HubSpot’s 2018 State of Inbound report, 61% of marketers say generating website traffic is their top challenge. If your website traffic is lagging, or you just want to increase the number of potential customers who come to your site, try these 12 methods for giving your website traffic a boost.
13 Reasons Your Company Should Have a Blog
A company blog is one of the most compelling and cost-effective ways to reach your audience. Here are 13 reasons to start a company blog or make the blog you currently have a priority.