Web Solutions – CT Web Design & Development Company

Marketing Strategy

Want More Facebook Engagement? Try These 11 Tactics

Want More Facebook Engagement? Try These 11 Tactics

Since its launch in 2004, Facebook has grown exponentially, and now has 2.5 billion monthly active users and more than 90 million Facebook business pages. While the number of users and pages have both increased, user engagement on Facebook business pages has been declining for several years.

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How to Map the Customer Journey on Your Website

How to Map the Customer Journey on Your Website

Do you know how your customers are using your website? Website analytics can give you some information, but the best way to develop a holistic understanding of what customers experience when using your website is to create a customer journey map.

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Our 10 Most-Read Digital Marketing Blog Posts of 2019

Our 10 Most-Read Digital Marketing Blog Posts of 2019

At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!

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13 Different Types of Marketing, What They Mean and When to Use Them

13 Different Types of Marketing, What They Mean and When to Use Them

In the modern marketing world, there are several types of marketing with fairly self-descriptive names: digital marketing, social media marketing, email marketing, content marketing. But what about those marketing approaches with less clear labels, like inbound marketing, lifecycle marketing and experiential marketing? Next time you hear an unfamiliar marketing term, check this glossary of marketing types and approaches.

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12 Great Ways to Find New Content Ideas for Your Company Blog

12 Great Ways to Find New Content Ideas for Your Company Blog

If you have a company blog on your website, it’s important to add fresh, high-quality content on a regular basis, because having frequently updated content boosts your website’s Google search rank and keeps your customers engaged with your brand.

When you're trying to keep your blog fresh and interesting, it can be difficult to come up with new topics to write about. Next time you’re at a loss for ideas, try these methods.

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