Spring Clean Your Marketing for 2021
Spring is officially here and we're finally making progress against the pandemic, which makes it the perfect time for a fresh start.
Marketing Strategy
Mobile-Only Indexing is Here. Is Your Website Ready?
This month, Google is finally transitioning to mobile-only indexing after postponing the move from September 2020 to March 2021.
10 Ways to Improve Your Website Performance
With more people online then ever before, your website is the best way to get new traffic, nurture relationships with your existing customers, and promote your brand. But what if your website isn’t performing up to expectations? Check this list of possible problems and how to fix them so that you can get your website back on track.
How to Use Facebook Groups to Build a Virtual Community Around Your Brand
You probably already have a Facebook page for your business as a way to promote your brand and make connections with your target audience. Starting your own Facebook group is a way to deepen those connections and create a real community of people who share similar interests and know and love your brand.
Why Brand Trust is Crucial to Your Bottom Line
Do your customers trust your brand? The answer could make a big difference for your company. In fact, according to the 2020 Edelman Trust Barometer Special Report, trust is now the make or break difference for brands.
4 Signs Your Logo Needs an Update
A logo is an extension of your brand, and should be a unique and powerful mark to identify your company. If your logo isn't doing its job, it might be time for a change that will improve your image, engage customers, and drive business.
How to Choose a Web Design Company in 2021
As the world moves increasingly online, you may have decided that now is the right time to redesign and update your website. If you’re not already working with a web design agency you’re happy with, how do you choose the right firm to develop the online face of your business?
6 Key Tips for Holding Successful Live Virtual Events
With many in-person events still on hold due to the pandemic, many businesses are finding that virtual meetings and activities can be almost as good, or perhaps even better, than the real thing.
6 Important Questions to Ask Yourself About Your Business in 2021
It's been almost a year since the coronavirus pandemic started, and while it's still affecting life and business, many small business owners have shifted out of emergency mode and into a longer-term strategy for dealing with the “new normal.”
12 Ways to Increase Website Traffic in 2021
No matter how great your website is, it won’t do anything for your business unless people visit it. If your website traffic is lagging, or you just want to increase the number of potential customers who come to your site, try these 12 methods for giving your website traffic a boost.