Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
You probably already have a Facebook page for your business as a way to promote your brand and make connections with your target audience. Starting your own Facebook group is a way to deepen those connections and create a real community of the people who share similar interests and know and love your brand.
As of January 2019 there were 1.94 billion websites on the internet, and every day Google receives more than 3.5 billion searches from people looking to find just the right content from among all those sites.
For an ecommerce website, the product page is crucial. It’s the very bottom of the sales funnel, where potential customers decide whether to buy or pass. Making sure your ecommerce product pages are doing everything right is the best way to minimize abandoned transactions and ensure you get the most sales possible. Follow these tips for high-converting product pages.
Press releases have an old-fashioned reputation. Back when most people got their news from newspapers and television, press releases were the main method used by companies to publicize newsworthy events and accomplishments.
Every day, people watch almost 5 billion videos on YouTube. The bad news is, if you're a small business trying to get more views and engagement on your YouTube videos, that’s a lot of competition. The good news is, YouTube has almost 2 billion active users, and their appetite for videos is only growing.
The quality of customer service you provide can make or break your business. Great customer service keeps current customers happy, elevates your brand, and attracts new business. Missing the mark with your customer service can lead to unsatisfied customers, lost business, and a bad reputation that travels quickly by word of mouth and online reviews.
You have a new website and you’re eagerly waiting for it to start delivering the traffic, leads, and sales you anticipated. You're waiting ... and waiting ... and waiting. At some point it's time to admit that your new website looks great but … it's not working.
When a company wants a new website, the first question they often ask is, "how much will it cost?"
If you’ve decided your website needs a refresh, you’re probably anxious to get the process started. It’s exciting to think about a shiny new website with all the digital bells and whistles, but don’t rush into a website redesign.