Every day, people watch almost 5 billion videos on YouTube. The bad news is, if you're a small business trying to get more views and engagement on your YouTube videos, that’s a lot of competition. The good news is, YouTube has more than 2 billion active users, and their appetite for videos is only growing.
Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.
To help businesses navigate through the coronavirus pandemic, Google, Facebook, LinkedIn, and Instagram have released comprehensive guides on how companies can continue to reach and serve customers, deal with disruptions, and adjust their business strategies.
How do consumers want companies to respond to the coronavirus pandemic? Studies say consumers want brands to be helpful and continue to be visible during a crisis, while not exploiting circumstances for self-promotion or profit.
Your About page is one of the most important pages on your website. According to one study, 52% of consumers said the first thing they want to see when they visit a website is the company’s ‘About Us’ page.
Using your employees in photos and videos—in everything from social posts to annual reports to product demonstration videos—is a great way to show your company’s personality. But using photos or other personal representations of your employees might get you into trouble if you don’t understand the risks and take steps to protect yourself.
When you have a company website, you want people to visit your site and stay there as long as it takes for them to accomplish their goal, which could include making a purchase, signing up for a newsletter, filling out a form, or scheduling a demo.