Search Marketing: SEO and PPC

<span>5 Things You Need to Do</span> Immediately After a Website Launch

5 Things You Need to Do Immediately After a Website Launch

Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.

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Hey Siri: Find My Business!

Hey Siri: Find My Business!

How do your customers search for you? You may be top-ranked in Google and Bing, but what about Siri? According to a 2019 report by Pew Research, 81% of Americans now own a smartphone, and according to a study by Chatmeter, 90% of smartphone owners use their device's digital assistant. The most popular smartphone voice assistant is the iPhone's Siri, with 44% of people who use a smartphone virtual assistant opting for Siri, compared to 30% who use Google Assistant.

As smartphone use continues to increase and voice search gets smarter, more and more people looking for local business recommendations are turning to Siri rather than a Web search engine, and if you don’t know how Siri’s search works, you could be missing out on valuable opportunities.

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