In the Know – The Web Solutions Blog
We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Having a blog on your website is one of the best, most cost effective ways to increase your brand’s profile, reach your target audience, and bring visitor traffic to your site.
For an ecommerce website, the product page is crucial. It’s the very bottom of the sales funnel, where potential customers decide whether to buy or pass. Making sure your ecommerce product pages are doing everything right is the best way to minimize abandoned transactions and ensure you get the most sales possible. Follow these tips for high-converting product pages.
Press releases have an old-fashioned reputation. Back when most people got their news from newspapers and television, press releases were the main method used by companies to publicize newsworthy events and accomplishments.
Every day, people watch almost 5 billion videos on YouTube. The bad news is, if you're a small business trying to get more views and engagement on your YouTube videos, that’s a lot of competition. The good news is, YouTube has almost 2 billion active users, and their appetite for videos is only growing.
The quality of customer service you provide can make or break your business. Great customer service keeps current customers happy, elevates your brand, and attracts new business. Missing the mark with your customer service can lead to unsatisfied customers, lost business, and a bad reputation that travels quickly by word of mouth and online reviews.
You have a new website and you’re eagerly waiting for it to start delivering the traffic, leads, and sales you anticipated. You're waiting ... and waiting ... and waiting. At some point it's time to admit that your new website looks great but … it's not working.
If your business has a page on Facebook or Instagram, you probably want more followers. It’s not just a popularity contest—the more followers your page has, the more your business is likely to benefit.
Posting on your social media pages is a great way to bring in new business, increase engagement with your customers, and boost your brand recognition. But how often should you be posting?