in the know – the web solutions blog

We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

<span>How to Use Online Surveys</span> to Increase Customer Loyalty

How to Use Online Surveys to Increase Customer Loyalty

Do you know what your customers want? Online habits and preferences have changed over the past couple years, and customer surveys are one of the best ways to understand your audience so you can better meet their needs and convert them into loyal customers.

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<span>How to Map the Customer Journey</span> on Your Website

How to Map the Customer Journey on Your Website

Do you know how your customers are using your website? Website analytics can give you some information, but the best way to develop a holistic understanding of what customers experience when using your website is to create a customer journey map.

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<span>Spring Clean Your Marketing</span> for 2022

Spring Clean Your Marketing for 2022

The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.

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<span>Are You Making These</span> 5 Common Content Mistakes?

Are You Making These 5 Common Content Mistakes?

There’s no question that content marketing works. According to Demand Metric, content marketing costs 62% less than traditional marketing and generates three times as many leads. But like any type of marketing, content marketing needs to be executed correctly in order to be effective, and several pitfalls can keep your content from reaching its full potential. Make sure your content marketing isn’t guilty of any of these key mistakes.

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<span>How to Conduct</span> a Social Media Audit

How to Conduct a Social Media Audit

Is your social media marketing strategy working? The fastest way to find out is with a social media audit. A social media audit will give you a comprehensive overview of all your social media marketing efforts, enable you to keep track of key information and performance, and help you identify opportunities for improvement.

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<span>10 Ways</span> to Improve Your Website Performance

10 Ways to Improve Your Website Performance

With more people online than ever before, your website is the best way to get new traffic, nurture relationships with your existing customers, and promote your brand. But what if your website isn’t performing up to expectations? Check this list of possible problems and how to fix them so that you can get your website back on track.

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