How to Set Up and Optimize a Google My Business Page
If you have a local business, you can improve your Google search ranking and attract customers by setting up a Google My Business (GMB) page.
In the Know – The Web Solutions Blog
We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
How to Use Facebook Messenger to Slide into Your Customers’ DMs
One of the keys to successful marketing is being able to make real connections with your target audience. These days, when you want to connect with someone in your personal circle, you probably do it via text.
How Email Unsubscribes Can Actually Improve Your Marketing
One of the most disheartening things in marketing is when someone unsubscribes from your emails.
4 New Google Tools to Help You Promote Your Small Business for Free
Trying to market your small business on a budget? Google has several new tools to help.
5 Things You Need to Do Immediately After a Website Launch
Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
9 Free Content-Checking Tools to Make Your Content 100% Better
Is your marketing content excellent, good, or substandard? How do you tell?
How to Use Stories Ads on Facebook and Instagram
According to the 2019 State of Social Report by Buffer, the stories format is the next big thing in social media marketing for businesses, with more than 57% of brands saying stories have been “somewhat effective” or “very effective” for their marketing. According to Instagram, 33% of the most viewed stories come from businesses.
How to Use Facebook Groups to Build a Community Around Your Brand
You probably already have a Facebook page for your business as a way to promote your brand and make connections with your target audience. Starting your own Facebook group is a way to deepen those connections and create a real community of the people who share similar interests and know and love your brand.
Which Google Ranking Factors Matter Most in 2019
As of January 2019 there were 1.94 billion websites on the internet, and every day Google receives more than 3.5 billion searches from people looking to find just the right content from among all those sites.
9 Types of Blog Posts to Bring in More Website Traffic
Having a blog on your website is one of the best, most cost effective ways to increase your brand’s profile, reach your target audience, and bring visitor traffic to your site.