We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
You have a new website and you’re eagerly waiting for it to start delivering the traffic, leads, and sales you anticipated. You're waiting ... and waiting ... and waiting. At some point it's time to admit that your new website looks great but … it's not working.
If your business has a page on Facebook or Instagram, you probably want more followers. It’s not just a popularity contest—the more followers your page has, the more your business is likely to benefit.
More than 5.5 billion Google searches are done every day, and increasingly searchers are looking for images rather than words.
Posting on your social media pages is a great way to bring in new business, increase engagement with your customers, and boost your brand recognition. But how often should you be posting?
Email is a great marketing tool for reaching potential customers. It delivers a better return on investment than any other marketing channel, it’s ubiquitous and easy to use, and there are many different types of emails you can use to generate leads and increase customer engagement.
When a company wants a new website, the first question they often ask is, "how much will it cost?"
These days, it’s almost impossible to keep your personal and financial data offline. Almost every internet transaction requires that you enter personal information, including your name, address, financial information, and more. One of the most important security safeguards you can take is using strong, unique passwords for every app, website, and online account you use.
Every website needs a website host. A website host is what gives your website a place to live and makes it accessible to visitors.
There are many different options for website hosting, with a wide variety of price points and functionality. Knowing what you need, what types of website hosting are available, and what to ask a prospective web host will help you find a web hosting provider that is a good fit for your company.
If you’ve decided your website needs a refresh, you’re probably anxious to get the process started. It’s exciting to think about a shiny new website with all the digital bells and whistles, but don’t rush into a website redesign.
Is your website getting results for your business? There’s one great way to tell: website analytics. Using Google Analytics, you can find out a lot about how visitors are using your site and how effective it is at delivering results for your business. Here are the 9 key website metrics you need to be tracking.