In the Know – The Web Solutions Blog
We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Chatbots are a hot topic in marketing, and for good reason. Chatbots have revolutionized how businesses interact with their customers—providing instant support for a fraction of the cost of a human customer service agent and enabling brands to engage more deeply with their target audiences. Here’s everything you need to know about what chatbots can do, and whether they make sense for your business.
Do you know what your customers want? You have to understand your audience in order to effectively market to them, provide the products and services they need, and turn them into loyal customers.
It’s always good to know what your competitors are up to. Do they have a new product you should consider adding to your inventory? Are they offering a special deal or discount you should match or beat? Are they using a sales or marketing tactic you should be trying? Have they made a PR misstep that your company can capitalize on?
These free tools can help you keep an eye on what your competitors are doing, and use what you learn to drive your business.
Think social media is big? Email is bigger. There are 3.7 billion email users worldwide, compared to 2.5 billion people on social media. Not only does email have a larger user base, it offers an unbeatable return on investment (ROI) for marketing—122%, which is more than quadruple the ROI of any other marketing method.
For businesses looking to connect with customers and increase leads and sales, email is a tried-and-true solution. If your current email marketing tactics aren't delivering the engagement or conversions you want, kick things up a notch by sending these 5 types of emails to your customers.
When it comes to using social media to market your business, Instagram is more popular than ever. Of Instagram’s 1 billion users, 80% follow at least one brand, and Instagram continues to unveil new features to help business users reach their target audiences. Here are 7 features added within the last year that you can use to engage your customers.
If a potential customer has never heard of your brand, company or product, chances are low they'll ever make a purchase from you. While a sale is the ultimate goal for any business, the first step is making potential customers aware of who you are and what you have to offer.
When you’re looking for photographs to use on your website, you can’t just download and use any photo you find online—each photo has its own usage rules, and unauthorized use can result in fines or even lawsuits. Here’s what you need to know about rights, royalties, and rules, plus 11 sites for free photos.
One of the main goals of any website is to drive visitors to perform a desired action, such as make a purchase, schedule an appointment, or download a whitepaper. These conversions are what generate leads, turn visitors into customers, and keep existing customers coming back. Follow these 11 tips to improve your website conversion rates.
Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.