20 Marketing Tips to Prepare Your Business for the Holidays
Is your marketing ready for the 2020 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.
In the Know – The Web Solutions Blog
We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
12 Giving Tuesday Ideas to Help Nonprofits Crush Their 2020 Fundraising Goals
The holiday season isn’t just a time for shopping, it’s a time for charitable giving. With many in-person fundraising events canceled this year due to the pandemic, having a strong online fundraising campaign is more important than ever.
Protect Your Online Data with These Tips for Strong Passwords
With so many people working from home and replacing in-person interactions with online transactions, keeping your online data safe is more important than ever.
Hello, I'm From Google... and Other Common Small Business Scams to Watch Out For
If you’ve received a phone call that begins with “Hi, I’m calling on behalf of Google…”, you may have been the target of a scam.
3 Worst Email Scams Targeting Small Businesses, and How to Avoid Them
We’ve all heard about big companies being hacked (Equifax, Marriott, Uber, Yahoo, etc.), but cyber criminals are increasingly targeting businesses with scams that don’t involve hacking at all. Rather than finding and exploiting technical vulnerabilities in online systems, these attacks use targeted emails to fool people into doing the work for them.
How to Choose a Web Design Company
As the world moves increasingly online, you may have decided that now is the right time to redesign and update your website. If you’re not already working with a web design agency you’re happy with, how do you choose the right firm to develop the online face of your business?
How to Create a Great Manufacturing Website in 2020
As a manufacturing company, you need a website that clearly exhibits your innovation and technological expertise to inspire prospects to contact to your sales team. Whether you’re designing a new website or making user-focused updates to your existing site, these tips will help you turn your manufacturing website into a powerful marketing tool.
Free Digital Marketing Tools for Competitor Analysis
It’s always good to know what your competitors are up to. Do they have a new product you should consider adding to your inventory? Are they offering a special deal or discount you should match or beat? Are they using a sales or marketing tactic you should be trying? Have they made a PR misstep that your company can capitalize on?
These free tools can help you keep an eye on what your competitors are doing, and use what you learn to drive your business.
7 Things Your Ecommerce Website Must Have
Whether you operate an online-only business or use your website to supplement in-person sales, an ecommerce website can be an invaluable tool for building your business.
15 Ways to Get Your Content Noticed
Creating valuable content for your target audiences is a great way to promote your thought leadership, improve search engine rankings, and attract and retain customers. But creating content is just the first step—getting that content in front of your audience is just as important, if not more so. After all, your content won’t do you any good if no one sees it. Here’s how to make sure your content gets seen.