We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
If you’ve decided your website needs a refresh, you’re probably anxious to get the process started. It’s exciting to think about a shiny new website with all the digital bells and whistles, but don’t rush into a website redesign.
Is your website getting results for your business? There’s one great way to tell: website analytics. Using Google Analytics, you can find out a lot about how visitors are using your site and how effective it is at delivering results for your business. Here are the 9 key website metrics you need to be tracking.
If you’re working with a web design agency or web developer to create a new website, you’ve probably heard the terms user experience (UX) and user interface (UI). Both are important aspects of website design and are essential to building a successful website. While they are related and work closely together, they aren’t the same thing.
Having the right marketing agency is crucial to the success of your business. A marketing agency can help you outline a marketing strategy designed to reach your business goals, identify the right marketing tactics to achieve the results you want, and put those plans into action.
When you enter a URL in your browser's address bar or click a link to a site, the desired web page will usually load on your device. Occasionally, though, something goes wrong and you get an error.
Having a great team or staff page on your website showcases your company and strengthens your brand image in several ways.
It only takes a fraction of a second for visitors to form an opinion about your website. While things like testimonials, reviews, and a high quality blog definitely contribute to the credibility of a website, a first impression is based on the things a user can immediately take in. Here’s what your site should have in place in order to make a great first impression.
Conversions are crucial to your business, because without conversions, you have no customers. Turning a website visit into a conversion means getting a potential customer to perform a desired action such as making a purchase or subscribing to an email list.
Hopefully you’ve already optimized your website for search, but have you optimized it for search intent?
LinkedIn started as a career networking tool but has evolved into the most-used, most effective social media platform for B2B marketers.