We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
There’s no question that content marketing works. According to Demand Metric, content marketing costs 62% less than traditional marketing and generates three times as many leads. But like any type of marketing, content marketing needs to be done right to be effective, and there are several pitfalls that can keep your content from reaching its full potential. Make sure your content marketing isn’t guilty of any of these key mistakes.
Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send."
There are more than 3 billion active social media users worldwide, and more and more businesses are recognizing the vast potential social media offers to reach their audiences. According to the State of Social 2018, 96% of marketers use Facebook, 89% use Twitter, 70% use LinkedIn, 70% use Instagram, 33% use Pinterest, and 11% use Snapchat. Having an active social presence should be a priority for your business, but how do you decide which social media platform to focus on?
Are your lead-generation strategies bringing in enough business? According to a 2017 report by HubSpot, 63% of businesses say generating traffic and leads is their biggest marketing challenge. Sound like your business? Try these strategies to get more leads this year.
Is there anything you would improve about your website? If your answer is “I’m not sure,” use these 19 tools to measure your website's performance in various categories. They're all free, and none require you to download software, create an account, or sign up for a free trial.
Early this year, Facebook made significant changes to how posts from Facebook Business pages appear in the News Feed. The biggest change is that Facebook is now prioritizing content from friends and family, and “demoting” public content from businesses that, according to a Facebook post from Mark Zuckerberg, is “crowding out the personal moments that lead us to connect more with each other.”
When’s the last time you made a purchase based solely on a written description of an item, without seeing at least a picture of it? If you want a particular haircut, are you more likely to try to describe it in detail to your hairdresser, or simply bring a photo to your appointment?
If your small business has a verified Google My Business listing (and it should), you now have a new tool to reach potential local customers with fresh, relevant content about your business. Google Posts, once only available to a small group of organizations, are now available to all small businesses using Google My Business.
Running out of ideas for interesting social media posts? There’s no question social media is an important marketing tool for businesses, but it’s not always easy to come up with something fresh and different to keep your social media audience interested. Give your social media posts a makeover for 2018 with these 7 content categories that are proven to increase shares and conversions.
The popularity of live video is exploding. More than 8 billion people watch Facebook live videos every day, and that doesn’t include live videos on YouTube, Twitter, or Instagram.
While celebrities and individuals account for a lot of live video traffic, businesses are also jumping on the live video bandwagon. Not only is live video a great way to reach customers and personalize a business brand, live video gives businesses a low-cost way to increase engagement with their target audience. According to Facebook, users spend triple the amount of time watching live videos compared to prerecorded, and comment 10 times more.
Here’s how to make live video work for your business.