We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
A website can be your company’s best sales tool for lead generation, but knowing if and how your site is working is the key to success. The detailed reports available in Google Analytics provide important insight that will help you improve your website’s effectiveness and reach your business goals. Here are the top four reports every business should be monitoring.
With Google tweaking its algorithms an estimated 500–600 times a year, it’s hard to be sure you’re using the latest SEO best practices on your site. You could be inadvertently making SEO mistakes that could cost you traffic, conversions, and revenue. Here are 15 SEO mistakes that could be hurting your site’s performance, and how to fix them.
Your online presence is more important than ever, so if your website is looking out of date it might be time for a website redesign. If you don’t already have a web design agency you’re happy with, how do you choose the right firm to help update your site?
Facebook is the biggest social network on the planet, with more than 1.9 billion people using it every day. And that’s a good thing, because Facebook can be an inexpensive, effective way to connect with your target audience and promote your brand.
When it comes to marketing, email rules. Studies show email is the best way to build brand awareness, acquire new customers, and get the most bang for your marketing buck. But like all marketing, you’ll be more successful if you know what you’re doing. To get the most out of your email marketing campaigns, avoid these common pitfalls.
Video is one of the best ways to engage your audience and bring your company, mission, products and services to life in an attention-grabbing way.
Is your website design losing you business? According to a survey by Blue Fountain Media, 81% of internet users think less of a business if the website is not updated, and 39% would think twice about using a product or service if the website is not fresh, user friendly and current. Here are 8 unmistakable signs that you should consider upgrading your website.
When a company wants a new website, the first question they often ask is, "how much will it cost?"
If your company's website includes a blog, it’s important to add fresh, high-quality content on a regular basis.
Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.