In the Know – The Web Solutions Blog
We have more than 20 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
It may not feel like it right now, but it’s spring, time to clear out the cobwebs in your marketing for a fresh new start! A successful marketing plan has a lot of moving parts, and chances are that no matter how diligently you try to keep up, some of your marketing efforts have collected some dust over the past year. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
There’s no question that content marketing works. According to Demand Metric, content marketing costs 62% less than traditional marketing and generates three times as many leads. But like any type of marketing, content marketing needs to be done right to be effective, and there are several pitfalls that can keep your content from reaching its full potential. Make sure your content marketing isn’t guilty of any of these key mistakes.
Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send."
There are more than 3 billion active social media users worldwide, and more and more businesses are recognizing the vast potential social media offers to reach their audiences. According to the State of Social 2018, 96% of marketers use Facebook, 89% use Twitter, 70% use LinkedIn, 70% use Instagram, 33% use Pinterest, and 11% use Snapchat. Having an active social presence should be a priority for your business, but how do you decide which social media platform to focus on?
Are your lead-generation strategies bringing in enough business? According to a 2017 report by HubSpot, 63% of businesses say generating traffic and leads is their biggest marketing challenge. Sound like your business? Try these strategies to get more leads this year.
Is there anything you would improve about your website? If your answer is “I’m not sure,” use these 19 tools to measure your website's performance in various categories. They're all free, and none require you to download software, create an account, or sign up for a free trial.
Early this year, Facebook made significant changes to how posts from Facebook Business pages appear in the News Feed. The biggest change is that Facebook is now prioritizing content from friends and family, and “demoting” public content from businesses that, according to a Facebook post from Mark Zuckerberg, is “crowding out the personal moments that lead us to connect more with each other.”
When’s the last time you made a purchase based solely on a written description of an item, without seeing at least a picture of it? If you want a particular haircut, are you more likely to try to describe it in detail to your hairdresser, or simply bring a photo to your appointment?