As a retailer of christian educational products and learning toys, Beulah Enterprises of New Haven, has taken a leap of faith into the realm of ecommerce sales. With a new site layout that highlights merchandise, coupled with an online store from Web Solutions that provides Beulah staff with the ability to interact with both products and orders, the organization is now a full-fledged "e-tailer." "We are excited about the expanded market we can reach through our online store," noted Nanci Henchcliffe, a representative of Beulah Enterprises. "It provides more purchasing flexibility to existing customers as well as putting us out there to entirely new audiences." Through content management software designed by Web Solutions, Nanci and her staff can add new products and product images, and interact with everything from prices and discounts to emails sent to purchasers. "Empowering the client in this way is very rewarding," remarked Tom Barton, President of Web Solutions. "The solutions we have provided for Nanci and her staff give them the ability to create a fluid online shopping experience."