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Web Solutions' Full-Service Capabilities Launches Enlightened Way

  • Enlightened Way

(Meriden, Conn – September 21, 2010) Web Solutions, one of Connecticut’s leading web design companies flexed its full-service muscle, helping Tarrifville start-up Enlightened Way Wellness Center develop a presence on and off the web.

Founded by Amy and Mark Bannon, as an oasis where the connections between mind, body and spirit are explored and nourished through massage, yoga, meditation and the principles of an Ayurvedic lifestyle, the center’s mission is to give people the tools and healing principles to nurture their own health, restore balance and create greater joy and fulfillment in their lives.

Looking for a marketing partner that could effectively develop a brand identity that captured the center’s mission and purprose, the Bannons turned to Web Solutions to not only construct, but also convey that brand across a variety of mediums, maximizing both effort and budget.

Leading up to Enlightened Way’s June 21, 2010, grand opening, the creative team at Web Solutions designed a complete brand identity, including logo, letterhead, service menus, collateral material, advertising and a web site.

“Our creative team was eager to take on the challenge of using modern materials and technology to create an identity that captured and conveyed the calm, soothing nature of ancient philosophies,” said Tom Barton, Web Solutions Principal. “The end result is a feast for the senses that combines copy, color, imagery and texture, to capture the essence of Enlightened Way Wellness Center.”

Additionally, Web Solutions’ ability to manage and complete the project on time was an invaluable asset to a client dealing with the last minute details of a new facility’s grand opening.

“Working with Web Solutions was a pleasure,” said Mark Bannon. “They are extremely professional and delivered on everything they said they would and did it on time. The quality of the design and functionality is of the highest caliber and we’re very pleased to have them as a partner.”